Feb 19 Webinar: Top 5 Mobile Marketing Tips for Rocking Your 2016 Strategy
On February 19th, a webinar sponsored by TUNE promises to serve up the top 5 mobile marketing tips for rocking…
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Industry Heavyweights Offer 2016 Mobile Marketing Strategies at NRF Retail’s BIG Show
On Tuesday, in-mall mobile retail solution provider StepsAway today offered “key mobile trends on maximizing brick-and-mortar strategies” to gain competitive…
Ad Blocking Will Push Native Advertising in 2016; In-Feed Video Big Focus
When eMarketer’s Lauren Fisher recently interviewed Justin Choi, the founder and CEO of native advertising platform Nativo, Choi shared some…
Say What? Yes, It’s True: Many Marketing, IT Execs Don’t Have Mobile-First Strategy
Marketers aren’t clueless — they get the mobile thing with its proliferation of smartphones and more and more time spent…
BDO USA Survey: Mobile Marketing is the Key to Unlocking Omnichannel’s Fullest Potential
According to the findings of a new BDO USA survey shared with MMW, the number of retail chief marketing officers…
Legacy Retailers Feel Like Laggards As They Work to Master Mobile Marketing
There’s an interesting piece in Ad Age this week that reveals what legacy marketers are facing in the brand new…
Mobile Messaging Forecast at 1.4 Billion in 2015; Highest Penetration in Latin America
Around the world this year, about 75 percent of smartphone users will employ an OTT (OTT) m mobile messaging app…
When it Comes to Marketing vs. Advertising, Marketing is Winning
Advertising — with its emphasis on frequency and unrelenting sameness — is dying. Marketing — or, the telling of stories…
YEAH! Local Creates New SEO Checklist
YEAH! Local, a local SEO and online marketing firm, has announced the launch of a new SEO Checklist. The checklist…
Tapad Announces Partnership With VisualDNA to Provide Cross-Device Audience Profile Data
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…