The company has introduced its new “Search to Sale” module. The module was developed in partnership with Verve, known for its skills in location-based mobile advertising.

“Search to Sale is a new component within Rio SEO’s Open Local Platform, a hub for local business information, offers, and content distribution across various channels,” the company tells us. “The module links the online consumer experience with in-store visits and offers brick-and-mortar businesses a scalable, automated way to reach consumers with real-time, location-based contextual offers.”

Rio SEO solutions are based on an open architecture approach. The new Search to Sale works with the leading location-based targeting and ad technologies including Bluetooth beacons, geo-fencing, mobile couponing, Apple Passbook, and other emerging POS technologies.

The firm has designed it to be effortlessly pressed into service by many industry sectors, including retail, hospitality, restaurants, and financial institutions.

“Today’s connected consumer has heightened expectations for immediacy and relevance, so it’s imperative for brands to understand and measure the digital opportunities and micro-moments that can close the online-to-offline loop,” said Dema Zlotin, Chief Executive Officer of Rio SEO.

Relevance is the key goal.

“Without a broader conversion strategy, a beacon is just a piece of plastic,” Zlotin added. “Verve’s platform allows our enterprise customers to engage consumers in mobile moments by utilizing geo-fencing, mobile couponing, Apple Passbook, iBeacon technology and more. We are thrilled about this new partnership to further drive contextually relevant customer experiences.”

The post Rio SEO Announces ‘Search to Sale’ — Because Without a Strategy, a Beacon is ‘Just a Piece of Plastic’ appeared first on Mobile Marketing Watch.