Google has always been about creating the best user experience on mobile devices and has taken broad steps to encourage publishers to optimize effectively for mobile users as well.
For AdWords advertisers wanting to reach mobile screens, how you optimize your site or landing page plays a huge role in how and where your ads are displayed. Last year, for example, Google started limiting ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content. Likewise, the search giant announced today via its “GoogleMobileAds” blog that it will introducing the mobile optimization of a Website as a new “ad-quality” factor for AdWords campaigns that are driving mobile search traffic.
What this means is that ads that have mobile optimized landing pages will perform much better in AdWords compared to sites that retain their PC-based design — meaning they’ll drive more mobile traffic at a lower cost. A recent study which asked users about the performance of mobile websites found that 61% of users are unlikely to return to a website that they had trouble accessing from their phone, proving once again how important having an optimized mobile presence really is.
