It’s time for the “Global Smarties” again.
Sponsored by the Mobile Marketing Association (MMA), the Global Smarties is the world’s only global mobile marketing awards program. It seeks to recognize innovation, creativity, and effectiveness in the mobile marketing industry.
The 2014 Global Smarties saw more than 1,300 submissions from about 30 countries, including from some of the world’s heavy hitters like Coca-Cola, Dunkin’ Donuts, Mercedes-Benz, Nike, Old Navy, and Sony.
“The 2015 jury includes an impressive roster of over 20 global brand marketers and agency leaders from Fortune 500 companies across multiple vertical markets and representing MMA’s membership,” according to the MMA.
Serving again as jury chair will be Daniel Bonner, the chief creative officer at Razorfish Global.
“The mobile marketing industry has made incredible strides in just the last year, as marketers continue to embrace mobile in new and creative ways,” said Sheryl Daija, chief strategy officer at the MMA. “We have watched brands evolve their mobile strategies to create innovative campaigns that deliver real results, so we’re intrigued to see what this year’s Global Smarties entries have in store.”
Entries will be judged on four criteria—strategy, execution, creative, and results. An “elite short list” will be judged by the contest jury August 17. The winners will be honored at the Global Smarties Awards Gala set for September 28 at Pier Sixty in New York City.
