New Research Points to Principles for Driving Higher Return on Ad Spend
Joel Rubinson of Rubinson Partners, Nielsen Catalina Solutions (NCS), and Viant have just announced a new study aimed at helping…
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Increasing Marketo Value and ROI the Impetus for New Partnerships
Oktopost, a B2B social media management and employee advocacy platform, announced this week that it is partnering with leading Marketo…
Op-Ed: Customer Acquisition and Maximizing ROI
The following is a guest contributed post by Kate Palmer, User Acquisition Manager at Lucktastic. Recently, I spoke at North…
‘Tis the Season for Marketers to Plan
ROI Revolution, a company that sells online sellers, is out with a new report to help ecommerce retailers prepare for…
ROI Revolution Recommends Hands-On Holiday Strategies for Ecommerce Retailers
Halloween isn’t even here, but any ecommerce retailer worth his salt is gearing up the holiday marketing. That’s why advice…
New Infographic Depicts Tips to Increase Customer Engagement and ROI
With almost half of all holiday shopping coming from online browsing and buying, are retailers well-prepared to garner the best…
Real-Time Marketing ROI Increases, But More Marketers Need to Master the Art
Marketers are finding that real-time marketing (RTM) just might be all it’s cracked up to be. New research by Wayin,…
Admedo Launches App for Programmatic on Oracle Marketing AppCloud
This news just in: Admedo has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud. “Admedo’s Demand…
iNexxus Finds Individual-Centric Content Improves ROI
iNexxus, a leading digital marketing agency, proves that there is a positive correlation between quality content marketing and ROI and…
Location Savvy Digital Ads Prompt ‘Immediate ROI’
Rocket Fuel, a provider of artificial intelligence (AI) advertising and marketing solutions for global marketers and brands, has announced its…