To that end, Take 5 Media Group is “raising the bar” with a new content marketing strategy that is singular in its approach and delivers unrivaled results.

From the group’s official announcement:

In contrast to the simplistic sort of content marketing which is the norm, with its helpful tips for everything from losing weight to managing your money, the edgy content Take 5 creates grabs the attention of consumers and media alike and seems to shout, “Share me!”

So how does it all work?

Take 5’s creative content marketing team works closely with clients to develop highly original news stories that are supported by unique data sets, culled from detailed survey results, social media scrapes, governmental data, and internal client data. The new stories are vetted for originality and packaged in a way that resounds with top-tier media publishers, which in turn produces huge exposure for the client’s brand.

“As a data owner and compiler, Take 5 has access and experience analyzing large data sets, so this new offshoot of content marketing is a natural extension of what we already do well,” said managing partner Alex Radetich. “Our content marketing team has achieved such success because they offer both statistical knowledge and creativity to the process, which is an unusual combination in our industry.”

To learn more, click here.

The post Edgy Content Marketing has Brands and Media Taking Notice appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Martina Stricak, a co-founder of Point Visible digital agency.

Content is king, right? We all have heard this one too many times. But, we also know that, in most cases, a single piece of content won’t make much difference. What can make a difference is having a strategy and consistency. And these two terms are the main difference between content and content marketing.

So, even with sparkling content, why is it so important to invest in content marketing strategy?

Benefits of Content Marketing

1. It increases traffic to your website

When planning on implementing a content marketing strategy, you shouldn’t hurry to create content. Instead, start with finding out what kind of audience you are targeting and which distribution channels would be effective for them. They could be on Twitter, Facebook, LinkedIn or YouTube. Every platform requires a unique kind of content.

When you identify where they spend most of their time, you are ready to create content that fits the audience as well as the platform they use. Reaching out to your target audience with your content, wherever they are, increases their chances of interacting with it. If it is interesting enough to them, they are likely to end up on your website. They will also share it on their networks and this increases the number of people visiting your website.

2. It can make your brand an authority

As mentioned earlier, content marketing isn’t about creating one or two good content pieces. It will involve a strategy that if implemented correctly, you’ll reap the benefits in due time. In this case, if you deliver valuable, well-written, relevant content to your target audience consistently, you are likely to emerge an industry thought leader. But, that’s not all; you are likely to gain more sales conversions or see increased ROI as your audience grows their trust in your brand.

3. Improves the ranking of your website

Basically, top search engines such as Google use three main things to determine which web page appears on top of search results. These are; the search engine’s artificial intelligence, web content, and links. Now, content and links are correlated with content marketing. So, how can these increase your ranking?

Assuming that you have sparkling content, you are likely to get high-quality websites linking back to your website. Quality back-links are fundamental in boosting your website’s ability to climb the search engines results’ ladder. It will also drive traffic from those other websites to your site. When the visitors read, they share your content with those in their networks. All these improve your organic search ranking.

4. It creates an audience of loyal followers of your brand

People love freebies. When you keep giving them useful information for free, they’ll grow fond of your brand. You do this consistently for at least six months and you end up with a closely-knitted community of readers who won’t think twice about spending on your brand.

Finally, always remember that creating content isn’t the same as promoting it. Even with the best quality content, without content marketing, the number of people it will reach will always be limited. Go forth and awaken the power within your content by publishing it on the places where your audience is. This is the only way your content will drive the results you want for your business.

The post Why Content Marketing Is The King Of Digital Marketing? appeared first on Mobile Marketing Watch.

We’re told that BizWireTV is a weekly news show spotlighting tech launches, innovative startups, and other trending stories crossing Business Wire’s patented distribution network, hosted by Erin Ade.

The BizWireTV Microzine creates an engaging experience that gives access to the show’s news programming without disrupting the user’s experience. Within the Microzine, viewers will have one-click access to their device’s App store to download the new BizWireTV video news apps.

“Reaching consumers in a business news environment is key for us as we look to expand awareness and engagement for BizWireTV and our news apps. We are delivering top trending business news from Business Wire clients through BizWireTV and bringing this content to mobile consumers is an important step in our growth,” said Scott Fedonchik, Business Wire’s VP of Marketing.

The BizWireTV Microzine will appear on targeted mobile sites such as Bloomberg BusinessWeek, Business Insider, CBS Moneywatch, CNN Money, CNBC, Fast Company, Forbes and the Wall Street Journal and offers viewers access to the news programming directly within the Microzine.

The post BizWireTV and Zumobi Take Content Marketing to the Next Level appeared first on Mobile Marketing Watch.

The challenge is, according to the team at Lytics — a personalized-marketing technology provider — content marketers have not always known which content (blog posts, videos, case studies, how-to documents) performs best with each customer.

In response to the demand for better technology to support the content marketing movement, Lytics has just announced the first Content Affinity Engine.
What is it exactly?

Lytics Content Affinity Engine is a web-based product that uses machine learning to help companies determine which content (blog posts, videos, etc.) is performing well, its features (its topics and imagery) and which customers the content appeals to.

What’s more, Lytics also released Journey Reporting, a dashboard that both visualizes trends in companies’ customer data – how people interact with the companies’ web sites, email marketing, apps, commerce, etc. – and depicts how customers move through the engagement journey.

Want to know more? Check out Lytics here.

The post Lytics Delivers Improved Content Marketing Resources appeared first on Mobile Marketing Watch.

That’s the opening acknowledgement in a statement emailed to MMW from SimpleReach, a content measurement and amplification company.

As seen with the maturity of ad formats such as display and video, surface-level metrics are only sufficient during the early stages of a format’s adoption by advertisers. Entering 2016, smart publishers and content marketers want to understand how demographic data of readers such as age, gender, income, and education impacts consumption in order to best optimize campaigns.

SimpleReach, the market’s leading content measurement and amplification platform, is pushing the industry forward with its newest feature: Audience Insights. Publishers now can better understand how demographic data of their readers can impact content performance in order to provide better end-to-end solutions for their advertiser partners.

According to the statement, Meredith Digital is SimpleReach’s launch partner for Audience Insights. Meredith will use SimpleReach’s audience metrics to gain insight into its sponsored content campaigns across its portfolio of premium sites, including Better Homes and Gardens, Allrecipes, Parents, Martha Stewart Living, and Shape.

“Audience Insights allows us to understand not only how many people are reading, watching, and sharing content we create for marketers, but also who’s interacting with that content and why,” says Matt Minoff, SVP of Digital Platforms and Strategy at Meredith Digital. “It’s a much deeper level of insight that can be used to inform and optimize our content marketing campaigns, enabling us to both provide better services to our brand partners and to uncover new potential audiences.”

The post Meredith Digital Leveraging Demographic Data For Content Marketing appeared first on Mobile Marketing Watch.

“With this amplified emphasis on content marketing, these marketers have evolved in their approach and strategies—they are looking at the long game and realizing that although waiting 18 to 24 months for results is not ideal, it is the new reality,” notes eMarketer.

The back-up data comes from a September, 2015 study by the Content Marketing Institute (CMI) and MarketingProfs and it shows that 76 percent of B2B marketers in North America said they expect to create more content in 2016 than they did in 2015.

That means budgets will get bigger, too. More than half of B2B marketers said they expect to spend more on content marketing in the next year.

“No matter the reason, content marketing delivers results, especially when it comes to the more traditional end goal: generating leads to feed the sales funnel,” the report summary explains. “In a July 2015 Ascend2 study of B2B marketing professionals, 43 percent of respondents asserted that content marketing was one of the most effective tactics for lead generation.”

Garnering leads is good, but it’s just the start of marketing.

“Over the same period, other performance metrics gained ground, including sales conversions (from 78 percent in 2014 to 86 percent in 2015) and quality of leads (66 percent to 72 percent),” reports eMarketer. “Also interesting was the share of B2B marketers who considered cost savings and marketing ROI as a performance metric: In both 2014 and 2015, roughly 45 percent used savings as a way to measure the success of content marketing.”

The post B2B Marketers Believe Content Marketing is Name of the Game appeared first on Mobile Marketing Watch.

That question, it appears, is difficult for many B2B professionals to answer.

Proof comes form the August, 2015 Content Marketing Institute (CMI) and Marketing Profs survey. Sponsored by Brightcove, the survey revealed that while 88 percent of B2B marketers use content marketing and rate it effective, “36 percent had opposing views. (And) 44 percent of respondents remained neutral.”

The problem? Perhaps documentation.

“The lack of effectiveness may be due to B2B marketers not documenting their content strategy,” reports eMarketer. “Almost half of respondents said they had a content marketing strategy, but it was not documented and 20 percent either had no documented strategy or were unsure. Nonetheless, 76 percent of B2B marketers said they expect to produce more content in 2016 compared to 2015, demonstrating that while clarity around content marketing may be lacking, marketers are still aware of its value and are continuing to leverage it.”

The survey showed that B2B organizations use a variety of different ones to drive desired results.

Social media content, excluding blogs, is the most used tactic.

“Among the select social media sites and apps used to distribute content, 94 percent of B2B marketers said they used LinkedIn,” according to eMarketer. “The business-oriented social network service also ranked highest in terms of effectiveness. Facebook and Twitter rounded out the top three.”

The post B2B Professionals Still Struggle with Content Marketing, Though Many Agree It’s Valuable appeared first on Mobile Marketing Watch.

Stackla, a social content marketing platform that aims to put user-generated content at the heart of brand marketing, is without question a huge proponent of content marketing.

But when it comes to travel marketing, content might be what truly works best, as illustrated by the eye-opening infographic below.

The post The Ultimate Travel Marketing Powerhouse? User Generated Content appeared first on Mobile Marketing Watch.

iNexxus has seen that as you cater your content to your identified target audience, provide them with quality, engaging, and accurate information, you enhance your brand’s reputation and loyalty which ensures more followers, visits, and sales. iNexxus’ individual-centric content marketing strategy utilizes analytics to gain audience and individual interest and behavior understanding, driving more tailored and efficient campaigns.

iNexxus lists several content marketing steps that can enable you to plan and stay in the process.

Some of the elemental steps include employing the right experience and authority as any content written with authority will drive engagement shares likes, and exposure which will produce search traffic, increase followers, and higher rankings and sales.

Targeting the right audience and providing them with relevant content should also be a priority. These elements, combined with SEO and social media, will attract relevant traffic, decrease bounce rate and increase sales.

iNexxus has proven that content marketing converts to effective, tangible results, and most importantly, real enhanced ROI.

The post iNexxus Finds Individual-Centric Content Improves ROI appeared first on Mobile Marketing Watch.

The study was conducted by financial services marketing and public relations consulting firm BackBay Communications in partnership with Osney Buy-Side. The research indicates that investment management marketing professionals are focused on building strong brands to differentiate their firms as well as to highlight their competitive advantages.

The most effective tact? Content marketing, which was cited as the most effective means to build and reinforce brand reputation. More than 78 percent of those polled are planning to increase spending on content marketing in the next 12 months.

“In the survey, an overwhelming 97 percent of investment management marketing executives said developing a strong brand is either ‘very important’ or ‘somewhat important’ given the current competitive landscape,” according to a report summary shared with MMW. “The majority of those polled identified “expertise,” “investment returns,” “thought leadership,” and “clearly articulated firm positioning” as the key attributes that contribute most to a strong investment management brand.”

With regard to content marketing initiatives, among those polled, 92 percent identified white papers as the most popular medium, while 84 percent cited “market commentary” as their preferred content.

“(More than) half also cited webinars and video, while just over a quarter of those polled also incorporate blogs as part of their content strategy. Moreover, 79 percent anticipate producing more white papers and research over the next 12 months.”

“There is a growing recognition among investment management firms that they need to develop a strong, trusted and clearly articulated brand, and they see content marketing as playing a key role in demonstrating their unique expertise, insights and approach,” said Bill Haynes, President and CEO of BackBay Communications. “Building a strong, differentiated brand should be supported by solid research, shaped around a firm’s competitive strengths, and then carried forward through an integrated, content-driven marketing communications program that draws on an array of complementary communications tools.”

The post Survey Shows Investment Management Brands See Content Marketing as Valuable appeared first on Mobile Marketing Watch.