Meet “Adobe Stock,” which is billed as being the industry’s first stock content service to be integrated directly into the content creation process and the tools creatives use every day.

The offering is available through Adobe Creative Cloud.

According to Adobe, this new service radically simplifies buying and using stock content, including photos, illustrations and graphics.

“Adobe Stock extends Creative Cloud’s value as a vibrant global marketplace,” said David Wadhwani, senior vice president of Digital Media at Adobe. “Eighty-five percent of customers who purchase stock images use Adobe creative tools. The deep integration with our latest Creative Cloud desktop apps, including Photoshop and InDesign, makes buying and using stock photos incredibly easy. At the same time, our customers – the best photographers and designers on the planet – will have the opportunity to contribute millions of new photos and images to Adobe Stock. This is really going to raise the bar in the world of stock content.”

Want to know more about Adobe Stock? Click here.

The post Digital Content Marketers Gain New Resource from Adobe appeared first on Mobile Marketing Watch.

Taylon Chandler shared with readers of B2C on Thursday a new infographic that presents 13 telling facts about content marketing for the year that’s now quickly winding to a close.

With nearly half of all U.S. marketers now devoting a sizable chunk of their budgets to digital content creation and so-called native advertising, learning from the developments logged in 2013 is critical to success in 2014.

So what does the year in content marketing look like? Check out the visual below to see for yourself.

The post How Digital Content Marketing Evolved in 2013 appeared first on Mobile Marketing Watch.

Although content marketing has always existed, it’s no longer produced and delivered as it was in the old days.

“Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales,” today’s report reads. “It’s the delivery model that has changed — mailboxes used to be chock full of ads of every type, from sales circulars to envelopes full of coupons, while newspapers and magazines consistently ran ads for consumer products, clothing, attorneys — you name it.”

That content is now delivered digitally via search engines, email, social networks, and corporate websites.

Based on the information presented, 90% of organizations now market with content. On average, marketers spend more than 35% of their budget on content marketing today.

To learn more, check out the infographic below.

The post Infographic: A Beginners Guide to Content Marketing appeared first on Mobile Marketing Watch.