Email: Top of the Morning, Top of Mind
Fluent, a people-based marketing platform, recently examined the behavior and perceptions of nearly 2,000 American’s towards email marketing for its…
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New Report Says Mobile Drives Sizable Chunk of All Email-Generated Revenue
According to a new report, the findings of which were shared with MMW on Tuesday, for the first time, mobile…
5 Tools for Personalizing and Customizing Your Marketing This Holiday Season
The following is an exclusive guest contributed post from John Thies, CEO & Co-founder of Email on Acid. Retailers and…
Holiday-Themed Email Campaigns Grew in 2015, But Less May Be More Effective
While holidays are natural times to pile on the email pitches, less might produce more, to paraphrase famous architect Ludwig…
First Look: Zeta Interactive Acquires Acxiom’s Email Services Unit
MMW has learned that Zeta Interactive — a data-driven marketing technology pioneer — has acquired Acxiom’s email services unit, Acxiom…
Email Grows Ever More Mobile; Though Desktop Rates Higher, Decline is Evident
Are you reading your email on your mobile phone or device? We wouldn’t be surprised. More and more people are….
Yahoo Causes Ballyhoo with Email Restriction on Test Group of Email Users
Ad blockers are a big topic of conversation as of late and for good reason. Their prevalence could upset much…
Mobify Making Waves with Web Engagement Messaging
Mobile commerce and engagement company Mobify has just unveiled the commercial release of its Web Engagement Messaging. If you’re not…
Report: Mobile Rapidly Surpassing PCs for Email Engagement
A new industry benchmark study revealed that more than 70 percent of customers of mobile-centric brands open their email on…
Retailers Still Struggle to Analyze Data, Engage with Best Customers
“Retailers are not tapping into the full potential of their available customer data in order to identify and engage their…