The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve.

Sometimes you’d be forgiven for considering email as a thing of the past. We’ve all read the thought pieces, and those of us who find ourselves needing to deal with millennials on a consistent basis are well aware that messaging apps appear to be the new-normal when it comes to digital communications.

There’s only one problem with that thesis: the numbers don’t stack up. We’ve gotten so used to talking about the death of email that we haven’t noticed that open rates appear to be remarkably resilient. A smart email strategy starts with understanding why that is and works back from there.

First of all, it’s a general fallacy to assume that young people today will simply continue their habits into middle and old age. I call it the “death of jazz” effect. A music critic notes few young people at jazz concerts and fears jazz will die out with its audience, but misses the obvious point that people’s interests change as they get closer to their 40th birthday.

The same applies to email. In the business world, we understand that a single persistent store of communications, which supports longer and more thoughtful arguments, is actually useful. We apply that recognition to our leisure time, and learn to appreciate and use email in every sphere of our lives. But before we all get too complacent, that is NOT to say that nothing has changed and our expectations remain the same–quite the opposite.

How Mobile Changes Everything

While we still use and respond to email, we don’t do so very often from a the desktop computer. Close to 70 percent of our ‘digital minutes’ are spent on mobile, and that changes things – a lot.

I won’t dwell on the importance of ensuring your email communications are incredibly ‘responsive’ to mobile (i.e. they display okay on a phone) or ‘mobile-first’. Frankly, if a business hasn’t got that message by 2017, it’s already too far behind.

Instead, let’s stop for a moment and consider how mobile access changes the way we as consumers behave, and what we expect from brands and marketers. We carry our phones with us every hour of every day. We sleep with them beside us. We check them 100 times a day. That makes the mobile a powerful opportunity to marketers. But it comes with an accompanying risk: irritation.

In the mobile world, it is no longer good enough to ‘spam’ the user with largely irrelevant content. Not when so many people (quite reasonably) receive alerts for incoming mail on their device. At best, you are training your users to ignore your brand. At worst you are actively damaging the relationship you have. And the surest way to alienate users is to keep on emailing in the way we we did at the turn of the millennium.

Here are a few warning behaviors to check for. If you find yourself doing any of these on a regular basis, you may have paradigm problem:

• Sending a single email to more than 10,000 people at a time
• Trying to decide the right time to send an email by instinct
• Constructing elaborate ‘segments’ for email campaigns

At this point you might be scratching your head and wondering what is wrong with some of these practices. The answer: the mobile generation don’t respond well to the batched marketing model that was tolerated on desktop (where emails that aren’t relevant are easier to ignore).

So What Does Great Mobile Email Look Like?

It doesn’t look like just more of the same. Great email is no longer about ‘campaigns’ but is instead interactive, dynamic one-to-one communication – just as it is between human beings. Mobile leaders are already doing this today. Successful mobile email:

• Is personalized by in terms of personal detail and relevant content
• Is sent to an individual at the time that they are most likely to read and respond (based on data)
• Is usually triggered by a specific individual behavior (in any channel – not just web activity but also in the ‘real world’ and mobile apps) rather than the fact that the user has been put into a ‘bucket’ by marketers

In other words, email is no longer about large-scale marketing ‘campaigns’ and more about highly personal, relevant and helpful messages sent to individuals, rather than groups, and sent at a time that suits that individual. Taking this approach will deliver real benefits when it comes to making email effective and keeping it relevant to your business.

Unfortunately, traditional ways of thinking about marketing can keep you from connecting with your customers. Good communication requires rejecting that old model and embracing the mobile opportunity.

The post Op-Ed: Email In a Mobile Age appeared first on Mobile Marketing Watch.

Flowroute, a provider of cloud communications, recently presented findings from a nationwide survey examining the communications channels that consumers prefer to use when engaging with businesses.

According to the report in question, here are the takeaways to note:

• 95 percent of the business emails respondents received were “not at all” relevant to them and indicated a clear lack of understanding from businesses and retailers about how to effectively reach their audiences.
• More than half of consumers surveyed said they would view a business more positively if they offered SMS as a communications channel
• 82 percent read text messages from businesses within five minutes.

To learn more, check out the Flowroute report online here.

The post SMS Tops Email in Consumer Preference When it Comes to Business Interaction appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Fritz Brumder, CEO of Brandlive.

You wake up, and scroll through the latest news stories on Snapchat, then open up Slack to watch some quick video assignments for work while you brush your teeth. You’re in a hurry, but the first meeting of the day is a video call that you can take from the train (thanks, public wi-fi!).

At 8:30 a.m., you arrive at your desk, and your manager’s left three video messages with some feedback on last week’s project, including some tweaks she needs by noon. Come 9 a.m., you jump onto the CEO’s live video update to all employees for the week. She likes to make sure everyone knows the major priorities, and can ask questions and make suggestions in real-time.

A couple quick IMs set a time, and you and your team videochat quick to divide up roles to make sure everyone can review the file before the deadline.

During a late lunch, your coworkers pull up a quick video clip from last night’s big series finale. Then you’re back at your desk, to share some video feedback with the team’s interns in New York. Gotta multi-task since your favorite clothing brand has their live video summer sneak-peak fashion show starting at 3 p.m. (6 ET), so you jump onto that late in your day to get a little shopping done for the summer season.

Your day closes with an evening call between a client in Honolulu and his associate in Chicago, who’s joining the video conference from the airport. You share some action items at the end of the call, then send the recorded video to the full team afterward.

It’s March 1, 2019. And video has overtaken email.

The concept may seem foreign to a culture that’s just as tethered to email as ever — 205 billion emails were sent per day in early 2015, and that number’s actually supposed to grow to 246 billion in 2019.

But dig a bit deeper and the numbers are deceptive. Nearly half of all emails are spam, and the open rate for email in North America hovers around 30 percent. That’s not effective communication at all.

Video, on the other hand, is only growing as a means to communicate, at work and at play. Live video will only grow as a means to interact in our work and personal lives, as we’re on the go more than ever, but still crave face-to-face contact.

This year (back to the present, 2017, now), video is poised to account for 74 percent of all web traffic. Even in 2014, when internet speeds weren’t what they are today, simply using the word “video” in an email increased open rates by 19 percent.

Hubspot saw that 43 percent of those surveyed wanted more video content last year. Customers are also four times more likely to watch a video about a product than read about it.

These are clear signs of a shift in the way we live, and specifically, in the way we do business (and will do business by 2019). Enterprise investment in video has continued to climb in recent years, and will only grow more as technology matures. If video proves it’s better equipped to reach customers than traditional emails (and that goes for B2B and B2C), then it only makes good business sense to jump at that opportunity, no?

High-quality video has also become easier and easier for anyone to create, manage and produce.

Industry behemoth Skype has been in the game since 2003, and still has 300 million monthly active users. Skype’s free, for the most part, as are other increasingly accessible options. Meet by Google is the latest enterprise-focused offering for the company, as more and more businesses go that route for all-in-one data, file, email and video management. It’s simple — basically Hangouts for your office — and only serves to continue wider adoption of video conferencing.

Same goes for Zoom Video, which aims for as little set-up as possible. They provide quick extensions for browsers and Microsoft Outlook, making it an incredibly fast process to get right into your video meeting.

Services like these keep popping up and keep growing rapidly in the space. Even as the prices of video services fall, profits are going up due to end-user adoption. That only serves to create more investment in video — whether that’s conferencing, pre-recorded or live segments.

When March 1, 2019 rolls around, it won’t feel like you’ve traveled through time. We’ve been moving toward this new, post-email reality all along. Email may never truly die off, of course. But video will soon be the way we do business. And with video’s abilities to create more valuable interactions on both sides of the screen, it seems we’ll be better off for it.

About The Author

Fritz Brumder is the CEO and a co-founder of Brandlive. Fritz is a long-time Internet strategist and entrepreneur. Using his experience in and passion for video production, and expertise in Internet strategy, he developed the vision for and launched Brandlive, a leading Software-as-a-Service solution that brands and retailers leverage to create highly engaging online events for their products and product experts — seamlessly combining live video, social interaction, and instant commerce. Fritz has developed digital media solutions for the world’s best brands for over 10 years.

The post OPINION: Video Poised to Overtake Email… Soon appeared first on Mobile Marketing Watch.

That’s the opening salvo in a new report announcement from Clutch, a leading research and reviews platform for business services.

According to the findings of the latest survey conducted by Clutch, website visitors’ email addresses are most commonly collected (57%), followed by names (47%), and locations (45%).

Although this information can provide valuable insights for businesses, inconsistent security measures may increase the risk to visitors’ privacy. Industry leaders point out that email addresses present the greatest security risk to consumers.

“When data is correlated over multiple web services, whether that is a Gmail account, a bank account, or a password retrieval from Facebook, it’s done through the email address,” said Idan Udi Edry, CEO of Trustifi, a company specializing in email transaction data security and privacy. “The combination of an email address and a name is enough [for a hacker] to start the reconnaissance on someone as a user.”

So what can be done to mitigate risks? Check out the new report from Clutch for more insight into the matter at hand.

The post Are Websites That Collect Visitors’ Email Addresses Too Risky to Trust? appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Fritz Brumder, CEO of Brandlive.

You wake up, and scroll through the latest news stories on Snapchat, then open up Slack to watch some quick video assignments for work while you brush your teeth. You’re in a hurry, but the first meeting of the day is a video call that you can take from the train (thanks, public wi-fi!).

At 8:30 a.m., you arrive at your desk, and your manager’s left three video messages with some feedback on last week’s project, including some tweaks she needs by noon. Come 9 a.m., you jump onto the CEO’s live video update to all employees for the week. She likes to make sure everyone knows the major priorities, and can ask questions and make suggestions in real-time.

A couple quick IMs set a time, and you and your team videochat quick to divide up roles to make sure everyone can review the file before the deadline.

During a late lunch, your coworkers pull up a quick video clip from last night’s big series finale. Then you’re back at your desk, to share some video feedback with the team’s interns in New York. Gotta multi-task since your favorite clothing brand has their live video summer sneak-peak fashion show starting at 3 p.m. (6 ET), so you jump onto that late in your day to get a little shopping done for the summer season.

Your day closes with an evening call between a client in Honolulu and his associate in Chicago, who’s joining the video conference from the airport. You share some action items at the end of the call, then send the recorded video to the full team afterward.

It’s March 1, 2019. And video has overtaken email.

The concept may seem foreign to a culture that’s just as tethered to email as ever — 205 billion emails were sent per day in early 2015, and that number’s actually supposed to grow to 246 billion in 2019.

But dig a bit deeper and the numbers are deceptive. Nearly half of all emails are spam, and the open rate for email in North America hovers around 30 percent. That’s not effective communication at all.

Video, on the other hand, is only growing as a means to communicate, at work and at play. Live video will only grow as a means to interact in our work and personal lives, as we’re on the go more than ever, but still crave face-to-face contact.

This year (back to the present, 2017, now), video is poised to account for 74 percent of all web traffic. Even in 2014, when internet speeds weren’t what they are today, simply using the word “video” in an email increased open rates by 19 percent.

Hubspot saw that 43 percent of those surveyed wanted more video content last year. Customers are also four times more likely to watch a video about a product than read about it.

These are clear signs of a shift in the way we live, and specifically, in the way we do business (and will do business by 2019). Enterprise investment in video has continued to climb in recent years, and will only grow more as technology matures. If video proves it’s better equipped to reach customers than traditional emails (and that goes for B2B and B2C), then it only makes good business sense to jump at that opportunity, no?

High-quality video has also become easier and easier for anyone to create, manage and produce.

Industry behemoth Skype has been in the game since 2003, and still has 300 million monthly active users. Skype’s free, for the most part, as are other increasingly accessible options. Meet by Google is the latest enterprise-focused offering for the company, as more and more businesses go that route for all-in-one data, file, email and video management. It’s simple — basically Hangouts for your office — and only serves to continue wider adoption of video conferencing.

Same goes for Zoom Video, which aims for as little set-up as possible. They provide quick extensions for browsers and Microsoft Outlook, making it an incredibly fast process to get right into your video meeting.

Services like these keep popping up and keep growing rapidly in the space. Even as the prices of video services fall, profits are going up due to end-user adoption. That only serves to create more investment in video — whether that’s conferencing, pre-recorded or live segments.

When March 1, 2019 rolls around, it won’t feel like you’ve traveled through time. We’ve been moving toward this new, post-email reality all along. Email may never truly die off, of course. But video will soon be the way we do business. And with video’s abilities to create more valuable interactions on both sides of the screen, it seems we’ll be better off for it.

About The Author

Fritz Brumder is the CEO and a co-founder of Brandlive. Fritz is a long-time Internet strategist and entrepreneur. Using his experience in and passion for video production, and expertise in Internet strategy, he developed the vision for and launched Brandlive, a leading Software-as-a-Service solution that brands and retailers leverage to create highly engaging online events for their products and product experts — seamlessly combining live video, social interaction, and instant commerce. Fritz has developed digital media solutions for the world’s best brands for over 10 years.

The post March 1, 2019: The Day Video Overtakes Email appeared first on Mobile Marketing Watch.

What’s kinetic email? It’s versatile and it’s creative, for starters.

“Consumers access their email on a number of devices, including desktop, tablets and smartphones,” according to Experian. “While marketers have already designed emails to fit the screen of any device their audience uses, kinetic email enables them to develop content that is more interactive and dynamic.”

Best of all, it allows consumers to explore a brand’s offerings without leaving their inboxes — a boon to marketers with people disinclined to click on an off-site link. Retail marketers, for instance, can use carousel navigation to showcase color and size choices within an email.

The proof — as always — is in the pudding (sales).

Using data from Cross-Channel Marketing’s Q4 2016 Email Benchmark Report, Experian analysts determined that kinetic emails increased unique click rates by as much as 18.3 percent, and click-to-open rates by more than 10 percent.

Other findings included:

• Email volume increased 14 percent year-over-year, while open, click and transaction rates, revenue per email and average order volumes all remained relatively stable during the same time period.
• Fifty-six percent of total email opens occurred on mobile phones or tablets in Q4 2016.
• Revenue per email increased to $0.08 in Q4 2016 compared with $0.06 the previous quarter.

Experian recommends rolling out new designs in a staged fashion, from simple to more complex, and measuring the performance of campaigns with and without kinetic designs.

“You can also take it a step further and test based on the type of designs, choice of products, and audience segmentation. Maybe one type of messages works better for a particular audience.”

Want to learn more about it? You can download a complimentary copy of the email benchmark report here.

The post Kinetic Email Could Improve Success of Emails Sent to Consumers appeared first on Mobile Marketing Watch.

So, among other considerations following the announcement, how exactly will this latest news further erode Yahoo’s reputation?

“Alertsec’s brand value research demonstrates just how difficult it will be for Yahoo’s brand to recover from this breach,” Ebba Blitz, CEO of encryption provider Alertsec, said in a statement to MMW.

“Customers who are affected by data breaches suffer a significant loss of trust, and this is particularly true of men,” he adds, citing his company’s recent study showing that nearly one in three Americans said it would take them several months to begin trusting a company like Yahoo again following a data breach.

“Twenty-two percent said it would only take them a month to forgive, but 17 percent of men and 11 percent of women said their trust would be permanently lost,” he says, noting that men “are also more likely to switch to a competitor following a data breach than are women.”

To learn more about Alertsec and encryption software, click here.

The post How Does the Latest Yahoo Data Breach Impact The Company’s Reputation? appeared first on Mobile Marketing Watch.

The following is an exclusive guest contributed post from Geoff Phillips, Senior Email Developer at Email on Acid.

The Black Friday shopping weekend might be over, but there are still plenty of opportunities to reach consumers before Christmas. Twenty percent of holiday-themed emails were read on mobile this year, which increased from 13 percent in 2015. To maximize transactional emails, there are a few things good email developers should be doing.

Most responsive templates don’t contain elements to ensure your email really shines on mobile devices. But with a minimal amount of effort, you can make your campaigns more effective and enjoyable for mobile users.

Here are five ways to polish the template or email you’ve built or purchased:

1. Simplify your layout

Email is most effective when you can keep your message and format simple. By reducing the amount of clutter and extra content in your email, you draw attention to what you really want recipients to read or do. The first thing to make sure of is that you have a single column design. Using a single column will help your email to fit the screens of smaller mobile devices well, and it also allows you to draw the reader through your content in a linear fashion.

For some content blocks, a two-column design can also work on mobile, but I wouldn’t recommend going beyond two columns. Content will become cramped and hard to read. The code for this should already be built into your template. If it’s not, look for a template that slims down to one column on mobile and start from there. We have a few templates that you can use for free:

• Candy Shop
• Seashells
• Elisa Bellosta

Another good trick to keep in your tool belt is hiding content on mobile or the “display:none” trick. This can be especially useful for content that links to a page that’s not mobile friendly. If it’s not the main objective of the email, you may want to just hide it from mobile users. This can really improve your click-through rate on your main CTA, by just giving mobile users less options.

<Example code>

@media only screen and (max-device-width: 320px){
.hidden {display: none !important;}
}

Using the previous two techniques above, try to put the most important content at the top of your email. This will help you stay above the fold and increase your odds of getting clicks. In terms of email, the “fold” is the limit of what can be seen on the screen when the email loads without any scrolling. One important rule: Make sure that your primary CTA comes as early in the email as possible! You’d be surprised by how much this will increase your click throughs, and for emails where click throughs and conversions are the primary goal, this is especially important. If necessary, you can use the “display:none” trick to get rid of unnecessary navigation elements and other content so that your CTA and most important content are higher up.

2. Resize for mobile users

If recipients can’t read your email, it’s not likely to convert them. That’s why you need to make sure that all of your text is legible, no matter the device it appears on. The best way to do this is by applying classes to your titles, headings and body text. You can use these classes to resize text on a case-by-case basis. Once you’ve applied the classes, test your email on an iPhone and Android to make sure that your font size displays well.

Apple recommends a default of 17px font for body text, and an absolute minimum of 11px. Android recommends a default of 16px font for body text, and an absolute minimum of 12px. You should keep your body font size at 16 or 17px to appease these requirements, and smaller text (captions or footer text) should be at least 12px.

Your code snippet to apply this fix would look something like the following:

<style type=”text/css”>
.title {font-size: 20px;}
.heading {font-size: 16px;}
.body_text {font-size: 12px;}
.small_text {font-size: 9px;}
@media only screen and (max-width: 479px) {
.title {font-size: 24px !important;}
.heading {font-size: 20px !important;}
.body_text {font-size: 17px !important;}
.small_text {font-size: 12px !important;}
}
</style>

You’ll also want to resize some of your images to make sure that they fit mobile screens. Usually the images that should become the full width of the email. To do this, you’ll need to apply a class to the images that you want to display at full width.

An example of this type of fix:

<style type=”text/css”>
@media only screen and (max-width: 479px) {
.full_width {width: 100% !important;}
}
</style>
<body>
<img src=”www.example.com” class=”full_width” width=”140px” />
</body>

You can use the same technique to make images smaller on mobile devices, if you don’t want to break the flow of the text with a full-width image. Just change your style to any width you choose.

3. Amplify your call to action

While you are resizing your text, it’s important to make sure that your call to action buttons are easy to see and easy to touch. You might want to resize the text on the button using the above technique. For touchability, it’s important that the whole button actually be linked and not just the button’s text. If a recipient touches the edge of your colored button, they should be able to follow the link. To accomplish this, make sure that your link (anchor tag) is either wrapped around an image or has the correct size and width. If the colored background of your button comes from a table around the link, only the text will be clickable. If the button is a CTA, I would recommend that it take up about 80 percent of the screen width on mobile devices. This ensures that it will have strong visual presence and draw the reader’s eye.

But don’t stop there! The links in your header and footer will often become cramped on mobile. Make sure that they are large enough to touch easily. Apple recommends that buttons be at least 44×44 pixels, while Android recommends 48×48. If your template has a “login” button in the header, and your site is mobile friendly, don’t forget to give this some special attention.

4. Test and optimize all screen sizes

Until the iPhone 6 and 6+ came out, most email templates only came in 3 sizes: desktop, web and mobile. Despite the fact that Android phones came in a huge variety of screen sizes, most Android users were forced to make do with media queries designed for the iPhone 5. More recently, however, it has become important to have a size between phones and tablets, sometimes called “phablet.”

By adding a few styles to target the iPhone 6, 6+ and anything else in this “phablet” size, you can make your email look a lot better on these devices. A 320px wide layout on a 414px wide iPhone 6+ (yes, the iPhone 6+ is 1080px wide, but because of pixel density the “actual” width of the display is 414px) leaves 47px of empty space on either side of the main content. That’s too much of a “gutter” for most emails to look good.

You can address this by adding a few more media queries to your embedded styles:

@media only screen and (max-device-width: 640px){
.container {width: 440px !important;}
}
@media only screen and (max-device-width: 414px) {
.container {width: 380px !important;}
}
@media only screen and (max-device-width: 375px) {
.container {width: 350px !important;}
}
@media only screen and (max-device-width: 320px){
.container {width: 280px !important;}
}

Feel free to tweak these settings depending on your content and how much of a gutter you’d like along the left and right of your email.

On the other hand, you may want to embrace fluid hybrid design instead. Fluid hybrid design enables email developers to create emails that expand to fit almost any device!

5. Create mobile friendly landing pages

By utilizing the previous tips, you’ve done everything right to woo mobile holiday shoppers. Now’s the time to close the deal. If your readers click your carefully crafted CTA only to find themselves on a huge, unresponsive webpage, they’ll fly away faster than Rudolph on Christmas Eve. Nothing is more frustrating than deciding to make a purchase and then having difficulty finalizing the process.

Eliminate these roadblocks by making sure that your landing page is mobile optimized to complete the conversion process. Or, if you’re taking readers to a content page, make sure the content is well formatted for mobile devices and that the text size is readable. Sound familiar?

Test the landing page as part of your production process to ensure a seamless customer experience. If the text is too small, the form is hard to fill out, or the CTA is hard to click, your landing page needs some work!

Try these techniques for holiday-themed emails before Christmas and watch your mobile click-through rate soar.

The post Five Easy Ways to Optimize Mobile Email Before Christmas appeared first on Mobile Marketing Watch.

The company on Tuesday announced a strategic alliance under which LiveIntent’s highly coveted email inventory will be made available in an automated fashion in a newly established private marketplace via Rubicon Project’s leading Orders technology.

This alliance marks the first time that brands on Rubicon Project’s platform are able to reach and engage consumers via email newsletters, the firm says.

By integrating LiveIntent’s people-based marketing and advertising capabilities within Rubicon Project’s private marketplace, Rubicon Project customers can seamlessly reach 145 million unique people in the email sent by over 1400 brands and publishers. This partnership will provide brands with the features and functionality they need in order to seamlessly target, measure and perform attribution analyses across devices.

“The email channel, like social media, allows precise measurement and attribution across mobile and desktop. This is what brands are looking for in a mobile-first world and explains the success of people based marketing and advertising,” said LiveIntent Founder and CEO Matt Keiser.  “Advertising and marketing within emails sent by the 1400+ publishers leveraging our platform provides measurement and attribution because of the very nature of the email address: the message is linked to a real person, not a device. What happens in-store can be tied to the activity of the email address. Combine this with the fact that email is the #1 used app on mobile devices and email remains the preferred way for brands to communicate with customers in nearly every demographic, and it creates a perfect match for the vast number of premium Rubicon Project marketers and advertisers looking for the most effective channels to reach the audiences they desire. As email has evolved from a way to send and receive email to the way we identify ourselves online, so does its role in marketing.”

“As Rubicon Project continues to automate all forms of advertising around the world, we are extremely excited to partner with a leader like LiveIntent to bring the power and reach of our global advertising marketplace to the email channel,” adds Jay Sampson, Head of Strategic Partnerships at Rubicon Project. “Email is an important channel that allows marketers to reach the same consumer with consistent messaging, irrespective of device. We look forward to providing the tens of thousands of quality buyers on our platform the ability to reach over 145 million unique users through LiveIntent each month.”

The post LiveIntent, Rubicon Project to Make Proprietary Email Inventory Available Through Private Marketplace appeared first on Mobile Marketing Watch.

Flowroute, a provider of cloud communications, recently presented findings from a nationwide survey examining the communications channels that consumers prefer to use when engaging with businesses.

According to the report in question, here are the takeaways to note:

• 95 percent of the business emails respondents received were “not at all” relevant to them and indicated a clear lack of understanding from businesses and retailers about how to effectively reach their audiences.
• More than half of consumers surveyed said they would view a business more positively if they offered SMS as a communications channel
• 82 percent read text messages from businesses within five minutes.

To learn more, check out the Flowroute report online here.

The post Report: Consumers Over Prefer SMS to Email and Voice for Business Interaction appeared first on Mobile Marketing Watch.