Report: Real Time Data, Automation, Email Are Keys to Driving Sales
The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time…
Read More
Email and Retail: Will the Trend Continue Downward?
Sadly for retail emailers, the average revenues per email, as well as average order values, are down at the moment….
UK Retailer Email Fail: Improve It or Bag It, Suggests New Data
Retailer newsletters in the UK are not having a good jaunt these days. Now Practicology has released the findings from…
Social Networks Biggest Email Mavens in UK Reveals New Stats from Mailjet
Who’s the biggest user of email in the UK? “On average, social networks or online community companies send 303,111 emails…
You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow…
Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It
It looks like Google has figured out how to eliminate what we hate: spam email. The company recently said that…
Op-Ed: Four Beginner’s Tips to Designing Mobile-Friendly Emails
The following is a guest contributed post from Neil Berman, CEO of Delivra. More than 53 percent of emails are…
Modern Marketer’s Field Guide: Designing for Mobile
The following is a guest contributed post from Christopher Lester, vice president of sales at Emma. With so much data,…
Cohen: Email-Based Display Advertising is the Future
The following is an op-ed from Jordan Cohen, CMO of Fluent. There was a big story out in the Wall…
Google Considering New Way to Target Ads to Existing Customers
There could be a resurgence in email if Google’s new targeting program gets off the ground. Reportedly, Google is discussing…