Mobile marketers have never had a bigger or more engaged mobile audience to target — particularly when it comes to accessing this audience through mobile apps.
A new report on consumer mobility by Bank of America and highlighted by Flurry reveals some staggering stats in this regard.
On a global scale, from Q2 2014 to Q2 2015, “the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38% year over year growth.”
But here’s where things get really interesting — and important.
When it comes to your “Regular Users,” defined as consumers who use apps between once and 16 times every day, this bunch grew from 784 million to 985 million in the same period (that’ a 25% increase).
Then there are so-called “Super Users.” These are folks who access apps between 16 and 60 times a day. This group ballooned even more — 440 million to 590 million (a 34% increase).
Ready for the whopper?
“When we looked at Mobile Addicts,”Flurry reports, “consumers who launch applications 60 times or more per day, we saw this group is growing at the fastest rate, from 176 million in Q2 2014 to a whopping 280 million in Q2 2015, a 59% increase.”
That’s a lot of bulls-eyes, folks.
To learn more or to check out the data in full from Flurry, click here.
