Fortunately, they won’t have to wait long.

BlackBerry has just announced plans to report results for the year-end and fourth quarter of fiscal 2015 next week.

The earnings release is set for Friday, March 27th.

The Canadian mobile giant says a conference call and live webcast will be held beginning at 8 am ET, which can be accessed by dialing 1-888-503-8168 or by logging on here.

According to BlackBerry’s announcement, a replay of the conference call will also be available at around 10 am ET (by dialing 1-647-436- 0148 and entering pass code 8015758#).

MMW will bring you full coverage of BlackBerry’s report next Friday.

The post Latest BlackBerry Earnings Data Due Next Week appeared first on Mobile Marketing Watch.

With the growing movement to conserve and monitor energy consumption, smart appliances with wireless networking capabilities are emerging. Additionally, cellular service providers are increasing their use of wireless networks to offload data traffic from their strained cellular networks.

Not surprisingly, the application space for wireless network technologies is vast and continues to expand.

From a unit perspective, the Wi-Fi industry blew through the 2008-2009 recession as though it never existed.

Demand for traditional Wi-Fi products (e.g., routers, switches, access points) slowed up some during the recession, but that drop in demand was made up more than enough by newer Wi-Fi applications such as smartphones and tablet computers.

Unit shipments of Wi-Fi-enabled equipment surged 54% in 2010, followed by 46% in 2011 and another 36% in 2012.
For 2013, IC Insights estimates that Wi-Fi-enabled system growth climbed 32% to 2.1 billion units, another very good year for this market segment.

From 2012 to 2017, the average annual growth rate for Wi-Fi products is forecast to be a strong 25%.

The post Wireless Networking Remains a Major IC Market Driver appeared first on Mobile Marketing Watch.

Currently in its early years, the market accounts for nearly $17 billion in annual revenue. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices.

By the end of 2020, a summary from ReportsnReports.com reads, tablet based advertising campaigns alone will generate more than $27 billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.

Other key findings of the report include:

• Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
• By the end of 2020, when tablet advertising is expected to generate more than $27 Billion in global revenue, tablet shipments will reach nearly 600 Million annually
• Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020

To learn more or to obtain a copy of the report, click here.

The post Report: Mobile & Tablet Advertising Market to Hit $27 Billion by 2020 appeared first on Mobile Marketing Watch.

Although content marketing has always existed, it’s no longer produced and delivered as it was in the old days.

“Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales,” today’s report reads. “It’s the delivery model that has changed — mailboxes used to be chock full of ads of every type, from sales circulars to envelopes full of coupons, while newspapers and magazines consistently ran ads for consumer products, clothing, attorneys — you name it.”

That content is now delivered digitally via search engines, email, social networks, and corporate websites.

Based on the information presented, 90% of organizations now market with content. On average, marketers spend more than 35% of their budget on content marketing today.

To learn more, check out the infographic below.

The post Infographic: A Beginners Guide to Content Marketing appeared first on Mobile Marketing Watch.