The post The Top Most Popular Online Casino Games in Asia appeared first on Mobile Marketing Watch.
]]>Baccarat is a popular casino game in Asia, including countries like Malaysia. Its simplicity and elegance have contributed to its massive following in the region. The game is easy to understand and play, making it accessible to both experienced gamblers and beginners. Baccarat offers thrilling and fast-paced gameplay, where players bet on either the player’s hand or the banker’s hand or a tie. The objective is to have a hand with a total value closest to 9. The game’s straightforward rules and the element of luck make it appealing to many players. Additionally, the game’s association with high stakes and glamour adds to its allure. Whether playing in land-based casinos or online baccarat casinos like in Malaysia, the game continues to captivate players in Asia and around the world.
Keno is a popular lottery-style game that originated in ancient China. It has since spread across Asia and gained popularity in online casinos. The game involves selecting numbers from a grid and waiting for the winning numbers to be drawn. Keno offers a simple yet exciting gameplay experience, making it a favorite among Asian players. With its potential for big wins and easy-to-understand rules, Keno continues to attract players from all walks of life.
Mahjong is a traditional Chinese game that has been adapted into an online casino game. It is a tile-based game that requires skill, strategy, and a bit of luck. Mahjong has a rich history and cultural significance in Asia, making it a beloved game among players. Online Mahjong offers a convenient way to enjoy this classic game, allowing players to compete against each other or against the computer. With its intricate gameplay and captivating visuals, Mahjong provides a unique and immersive gaming experience.
Sic Bo is a dice game that originated in ancient China and has become a popular casino game in Asia. The game involves betting on the outcome of three dice, making it a game of chance and strategy. Sic Bo offers a wide range of betting options, allowing players to customize their gameplay experience. With its fast-paced action and potential for big wins, Sic Bo has become a favorite among Asian players looking for excitement and thrill.
Pai Gow is a traditional Chinese gambling game that has gained popularity in online casinos. The game is played with a set of tiles and requires players to create two hands – a high hand and a low hand. Pai Gow offers a unique and strategic gameplay experience, making it a favorite among players who enjoy a challenge. With its rich history and cultural significance, Pai Gow continues to captivate players across Asia.
Pai Gow Poker is a fusion of the traditional Chinese game of Pai Gow and the Western game of Poker. It combines elements of both games to create a unique and exciting gameplay experience. Pai Gow Poker is played with a standard deck of cards and requires players to create two hands – a five-card hand and a two-card hand. With its blend of strategy and luck, Pai Gow Poker has become a popular choice among Asian players.
Teen Patti, also known as Indian Poker, is a card game that originated in India and has gained popularity not only in traditional settings but also in online casinos. It is a three-card game that is similar to poker and is played with a standard deck of 52 cards. The game’s objective is to have the best hand among all the players or to bluff your way to victory. In Teen Patti, each player is dealt three cards, and the game progresses with betting rounds. Players can choose to bet, call, raise, or fold based on the strength of their hand and their confidence in winning the round. The game involves a combination of skill, strategy, and luck, as players must analyze their cards, read their opponents, and make calculated decisions. With its cultural significance and potential for big wins, Teen Patti has become a must-try game for casino enthusiasts.
In conclusion, the top online casino games in Asia offer a diverse range of experiences for players. From the elegance of Baccarat to the strategic gameplay of Mahjong and Pai Gow, these games provide endless entertainment and excitement. Whether you are a fan of traditional games or looking for something new and unique, online casino games in Asia have something for everyone. So, why wait? Dive into the world of online casino gaming and discover the thrill of these popular games.
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]]>The post Navigating the Initial Steps on How to Start Online Casino Business appeared first on Mobile Marketing Watch.
]]>If you’ve ever dreamed of joining the dynamic world of online gaming, understanding how to start online casino business is your first roll of the dice. Before the neon lights of your virtual casino can allure players, significant groundwork must be laid. Diving in might seem as complex as a high-stakes game, but with the right guidance, anyone can bring the thrill of the casino to players around the globe.
First things first, it’s vital to get a lay of the land. Researching existing online casino offerings and identifying what succeeds will serve as a blueprint for your proposal. Every architect knows that a solid foundation is key to any enduring structure. Similarly, understanding the market sets up your online casino for lasting success. By gauging what games excite players and which user experiences shoot to the top of the charts, you can craft a gaming platform that stands out in a crowded digital space.
Your casino’s heart lies in its technology. The quest for a robust platform that can handle myriad games and a surge of users is akin to searching for the ace in the deck. Mobile compatibility is the dealer’s hand nowadays – if your site isn’t optimized for smartphones, you’re folding before the game even begins. Top-tier software that ensures seamless gameplay, arresting graphics and ironclad security will be the asset that pulls your business ahead of the pack.
Every experienced gambler knows that understanding the rules of the game is critical. The same applies when figuring out how to start online casino business. Legal compliance cannot be an afterthought. From securing gambling licenses to understanding international law, every step must be dealt with with utmost caution and precision. Your online casino must be a safe bet for players who value legitimacy and trustworthiness, which starts with your adherence to regulations.
In today’s fast-paced world where users expect everything at their fingertips, an intuitive mobile interface isn’t just a nice-to-have – it’s a non-negotiable. Crafting a user experience that’s as seamless as a hot streak at the slots will ensure players keep returning. Easy navigation, quick load times and simple payment methods will make your online casino a favorite for both seasoned gamblers and curious newcomers. After all, when the interface is user-friendly, your players are more likely to stick around for the jackpot.
Gone are the days when you needed a plane ticket to Vegas to experience the thrill of the casino. Now, the adventure is right in your pocket. With the rise of mobile gaming, players can take a spin at the roulette wheel while waiting for their morning coffee or double down on a game of blackjack on their commute home. This convenience, paired with cutting-edge technology, has transformed every smartphone into a buzzing casino floor.
The allure of tapping into a game at any moment has dramatically increased the scope of online gambling. A well-implemented mobile casino offers an unmatchable level of convenience. Imagine, the bright lights of the slots or the strategic glee of poker is no farther away than your back pocket. The key to capitalizing on this transformation is to combine accessibility with the full spectrum of the casino experience. As players can dive into a game whenever the mood strikes, your business stands a chance of rapid growth in an ever-expanding mobile market.
The tactile intimacy of touching a screen to place a virtual bet adds another dimension to the online casino experience. The shift from click to tap brings a sense of immediacy and engagement that was once exclusive to the physical realm of casino tables. Today’s developers are working tirelessly to ensure every shuffle, every deal and every spin feels as tangible on mobile devices as it is in a brick-and-mortar casino. This wizardry isn’t just technical; it’s the modern-day magic of the casino world.
So whether you’re a budding entrepreneur or a gaming enthusiast looking to turn passion into profit, knowing how to start online casino business is a game-changer. As the digital landscape transforms, the amalgamation of technology and user insight is reshaping not just online casinos but the entire gaming experience. By betting on the right tech, prioritizing user experience and playing by the rules, your online casino business can be a win-win for you and your future players.
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]]>The post How Flutter Looks Set to Transform Android and iOS App Development appeared first on Mobile Marketing Watch.
]]>The two operating systems dominate the market, with figures from Q2 2018 suggesting that Android OS accounts for an 88 per cent share and iOS holds around 11.9 percent. While the likes of Microsoft and RIM once had a place in this world, they have fallen by the wayside as Google and Apple’s unstoppable creations have marched to the top.
While the pair are now truly out on their own in terms of their performance in the market, they are different in a number of ways. For example, as this VPNbase article on the best Android VPN services outlines, Android devices are seen as less exclusive and arguably more flexible than Apple’s iOS-based alternatives. While the site states this is a “wonderful thing”, it does also warn that this can open Android systems up to a range of risks.
On a more technical level, another key difference is how apps for the two systems are created. While iOS apps are stored on a file type known as an IPA, Android apps use the format known as APK. This issue, in particular, has caused a headache for many businesses in recent years, as this has meant it is not necessarily easy for them to quickly adapt apps for one OS to another.
However, could a major new toolkit created by developers at Google be about to change the game in this regard?
At the start of December, Google announced the launch of its first stable release of the UI toolkit known as Flutter. The company describes the system as a way to build ‘beautiful, native experiences’ for both iOS and Android systems using a single codebase.
While this does not replace the traditional way of creating apps for the two operating systems, it is an engine that can be added to an existing app or used in a completely new one. Google said that Flutter’s set of widgets would ensure a “pixel-perfect experience” on both OSs, ensuring designers are able to achieve their vision without having to “water it down” due to any limitations.
The key benefits of Flutter were highlighted in comments from Capital One’s senior director of engineering Michael Jones, who said the service would mean the company can now think about features “not in an ‘iOS or Android-first’ fashion, but rather in a true mobile-first model”.
The release of Flutter is an exciting development which could change the game for everyone involved in mobile marketing, with hopes being high that it will make it easier for developers to create apps for both iOS and Android.
While the two biggest mobile operating systems in the world have fundamental differences, Google’s new toolkit has arguably brought them closer than they have ever been before.
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]]>The post Op-Ed: It’s Time to be Proactive with DDoS Protection appeared first on Mobile Marketing Watch.
]]>Since Mirai and its subsequent variants let the genie out of the bottle, DDoS attacks powered by the Internet of Things have become ubiquitous. As more and more IoT devices join the world’s networks – predicted by Gartner to be 24 billion by 2020 – so the potential for cybercriminals to recruit unsecured devices to botnets and wreak havoc through DDoS increases, and we see advanced multi-vector attacks that evolve in sophistication almost as fast as we can register them. Figures show that there were 7.5million DDoS attacks in 2017, with the frequency of those passing 500GBPS increasing four-fold and some notable incidents reaching as high as 1.7 TBPS. A10’s own research found that 38% of organizations said they had been affected by a DDoS attack in the last 12 months.
When the numbers are this big, the argument is over and it’s time for a reality check: DDoS attacks will be a fact of life for the foreseeable future and this has changed the economics of protection. The way for organizations to take back control is by proactively changing the conversation away from a siege mentality and toward adopting a strategic approach. Once we accept that detecting and mitigating against DDoS attacks is now part of the cost of doing business, the way is cleared to selecting the best solution.
Of course, in an ideal world, we’d all be furnished with the financial resources necessary to protect against all kinds of attacks – but I did say that this was a reality check. While A10 research found that 63% of IT professionals believe that budgets will increase in response to the evolving DDoS threat environment, there will never be enough money to go around – this is where security professionals earn their stripes. The challenge is getting the balance right between performance and budgetary limitations to identify the most appropriate and cost-effective protection for the business. There are a few signposts on the road to success that will help in the quest to establish the right solution.
Scoping tailored protection for your organization
Bear in mind that, despite that intimidating statistics, most organizations don’t face 1TBPS DDoS attacks every day of the week – if you do, then we really should talk!
The first step to identifying the right solution is to scope out the level and types of threat that you typically face and establish the level of impact that the business is willing to support. It’s not a case of one size fits all but varies depending on your organization. For example, the lifeblood of the gaming industry is zero latency; any slowdown in the network constitutes an unacceptable customer service failure. For this kind of business – which is also a primary target for DDoS – the highest priority is performance and the price for safeguarding that is well worth paying. Such organizations should opt for the gold standard of a proactive asymmetric deployment that delivers always-on protection, detecting and mitigating attacks in less than a second.
In other sectors, where latency is less of a mission-critical issue and volumetric attacks are less frequent, it might be advisable to trade a slight slowdown for a lower cost solution. After all, you don’t need a sledgehammer to crack a nut.
The best of both worlds – hybrid cloud DDoS protection
Of course, just because an organization doesn’t typically face volumetric attacks, that doesn’t mean that it never will. Cloud hybrid DDoS protection allows full visibility and precision to manage more sophisticated attacks or those that come into the “slow and low” category with on-premise appliances, but when a volumetric attack exceeds the organisation’s internet bandwidth capacity traffic is redirected to the cloud to be scrubbed and legitimate traffic allowed through. This mitigates the effect of the attack for as long as it persists and keeps systems available. It’s the equivalent of having that sledgehammer in your back pocket, just in case you need it.
One thing to note when selecting a hybrid solution is that you want to find a provider that charges based on the legitimate traffic that the cloud scrubbing lets through – maintaining your business systems availability – rather than on the volume of attack traffic that is stopped, otherwise you could find yourself signing a blank cheque at the mercy of the botnet.
In order to guarantee enterprises seamless hybrid DDoS protection, here at A10 Networks we have partnered with VeriSign to create A10 DDoS Protection Cloud. This means that customers are protected by the surgical precision of the A10 Thunder® 1040 TPS appliance to combat network-based, application layer and slow and low attacks, combined with cloud scrubbing capabilities powered by VeriSign’s cloud-based DDoS Protection Service when it’s needed to combat volumetric attacks.
Physical footprint
Coming down from the cloud, a more prosaic consideration is the space and support requirements for on-premise DDoS systems. How much space, power, cooling, monitoring and management will your appliances require? You’re effectively looking for as much performance as possible with the smallest possible footprint so that TCO is kept low – small yet powerful is the key here.
Bring intelligence to bear against DDoS attackers
Perhaps one of the most positive ways to be proactive about handling DDoS is to make use of threat intelligence services that are available to keep you and your systems up to speed on the evolving threat environment. They use intelligence gained from previous attacks on other targets to make changes aimed at preventing the same strategy succeeding in future. Threat intelligence services can include tailored malicious IP catalogues, protection against known botnets, custom traffic allocation via black and white lists and mitigation against inside bots communicating with outside command and control servers. Specific responses can be appropriate to specific industries, e.g. banking and healthcare industries would find it prudent to blacklist millions of IP-enabled cameras from accessing their applications.
Seizing back the initiative and viewing DDoS protection as a necessary and strategic element of business operations is a critical step in gaining an advantage over cyber-adversaries. In a world where DDoS attacks are inevitable, it’s time for organizations to get proactive and deploy solutions tailored to meet the threat environment that they are likely to face for the foreseeable future. Security professionals who want to learn more about how to gain an advantage over DDoS threats are invited to join us at The Shard, London on the 29th of May 2018 where we’ll be looking at how organizations can balance protection, performance and budgets.
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]]>The post Op-Ed: The Next Billion Mobile Users appeared first on Mobile Marketing Watch.
]]>Six hundred years after the Chinese explorer Zheng He circumnavigated the world – allegedly discovering America along the way – the tables have turned, and it’s the Western world that has its eyes turned to China as the next frontier. But it’s not looking for a land grab. No, it’s looking at the 1.4 billion Chinese mobile users that are poised and ready for global brands and apps.
China is a mobile-first economy, with users in both urban and rural areas turning to apps and the mobile web for search, gaming, news, entertainment, and shopping – having completely leapfrogged the West when it comes to mobile commerce. As such, China is a veritable playground for mobile app publishers, rich with users who are both hungry for more apps and also accustomed to in-app purchases of all types.
The best part is, you don’t have to nab the majority. The sheer volume of China’s mobile base – they have more gamers, for instance, than any other country – means you only have to capture a small percentage to multiply the success you’ve already had elsewhere. As they say, if you break into 1% of the Chinese market, you’re made.
For advertisers, this means one thing: inventory – and lots of it. So much that it’s almost like an open field, just waiting to be sown. Mobile users in China are also more open to ads, possibly downright eager. Nearly 8 out of 10 (78%) Chinese consumers are more likely to click on a mobile ad if the content is relevant to them versus just 33% of UK and 29% of US users. Now is the time to get in, before more advertisers go through the floodgates and prices go up.
Because they will.
The mobile ad market in China is on a tear. By 2021, eMarketer predicts 82% of digital ad spending will be dedicated to mobile, and it will represent an incredible 60% of total media ad expenditures. Sure, three-quarters of that is going to go to the ad giants Alibaba, Baidu, and Tencent, just as Facebook and Google dominate elsewhere, but there is one big difference: In China, social media isn’t nearly as flexible and open to advertising as it is in the West. Instead, advertisers focus on online video, gaming, messaging apps, microblogging sites, and search engines.
While we all know that search will continue to grow, as will messaging, I believe that mobile video and gaming is where we see significant untapped opportunity. For brands, sight, sound, and motion can elicit emotion, deepen engagement, and put an indelible stamp on the psyche of a user. For performance advertisers, video is an effective way to fully convince a user that your app is worth downloading. It’s no wonder that in just a few years mobile video will comprise 72% of all video ad spending.
As mentioned above, China has hundreds of millions of heavy mobile game players, many of which would be considered “whales,” based on their higher engagement retention, and in-app purchase rates, all of which results in significant lifetime value for publishers. Why would you wait to get these big fish? They’ve never before been accessible by Western advertisers.
It’s very easy to say you should do something, and much harder to answer the question, “But how?” The truth is, entering the Chinese market is not simple; it requires three T’s, all of which have their own nuances of execution. But they are a great starting point:
TECHNOLOGY. Because China’s internet is separated from global internet, the first box to check is to make sure you are working with a partner who has a dedicated infrastructure in place. That way, you’ll have the speed and reliability required to serve ads to the users in China.
TEST. Don’t throw away your existing strategy; in fact, there are many best practices from your existing market and user base that will be invaluable as you break into this one. But be open to the fact that not everything that has worked for you so far – from your marketing approach to how you measure success – will work in China. Test them out, but try new things. Then A/B test them against each other. Then test and iterate again. Sound familiar? It’s really about getting back to what you did in the beginning that made you so successful.
TRUST. Find local and/or international mobile ad partners that you can trust to guide you through this new market. This is also easier said than done, but the first thing to look at is their clients and their experience. Have they done this before? Then look at how they can customize service to your needs because you’re going to need a partner that can adapt to the changes you’re making across apps, campaigns, etc. – and even work with you to make them better.
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]]>The post Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices appeared first on Mobile Marketing Watch.
]]>The feature is currently in limited preview for Microsoft Technology Adoption Program (TAP) customers.
This means that organizations will soon have the option to enable employees and customers to sign in to an Azure AD joined device with no password, simply by using the Security Key by Yubico to get single sign-on to all Azure AD based applications and services.
Yubico is demonstrating the power of passwordless login with the Security Key by Yubico and Windows systems at this week’s RSA Conference 2018, booth #S2241.
“Microsoft’s FIDO2 implementation using the Security Key by Yubico is just the beginning of a passwordless world; there are no limits as to where this technology can take us,” said Stina Ehrensvard, CEO and Founder, Yubico. “Passwords have been an age-old pain point for both individuals and organizations, and now, we have developed a unified open standard that can finally solve the problem at scale.”
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]]>The post The Unique Battleground of Mobile Fraud appeared first on Mobile Marketing Watch.
]]>Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large part to industry-wide efforts to educate the buy side and combat the issue. In fact, bad actors stole more than $6.5 billion from advertisers in 2017, according to the Association of National Advertisers. Now a new study conducted by Forrester for AppsFlyer found that mobile app marketers were exposed to between $700 million to $800 million in ad fraud in Q1 2018, an increase of 30% compared to the same period a year ago. The data points to the share of fraudulent app installs increasing by 15%.
Surely, as more ad spending is poured into mobile formats, we see the nature of ad fraud is changing dramatically. However, while many marketers have come to understand the issue from a desktop perspective over the last few years, the mobile platform presents bad actors with a completely different way of defrauding advertisers, app makers, and consumers alike.
An industry-wide lack of understanding of this unique landscape has created an environment ripe for fraudsters. Bad actors gravitate towards less-understood channels and take advantage of their complexities and the industry’s knowledge gap to defraud advertisers. Accordingly, mobile is the new battleground.
Bad actors perpetrate fraud in the mobile world with far more sophistication, which makes it crucial that everyone involved in the ecosystem make themselves aware of what fraud looks like and how it works. Here is a look at two categories of fraud in which we are seeing new variations of mobile in-app fraud emerge:
Impression Fraud
Fraud happens on mobile devices for many of the same reasons it happens on desktop. Programmatic technology, or the automated process of moving an ad from purchase to delivery, certainly plays a role in making mobile environments vulnerable to fraud.
Impression fraud occurs when fraudsters inflate the number of apparent users their apps attract, the number of ads they deliver to a given user, and the price they can demand per ad. And while the fraud techniques that are pervasive on the desktop web are also pervasive on the mobile web, in-app environments pose different threat levels. Since an app (unlike a web-page) is a discrete piece of software capable of altering a user’s device (e.g., by preventing it from sleeping) and reporting personal data (e.g., the user’s geographic coordinates), in-app environments are quite distinct from either desktop or mobile web. Therefore, the new types of fraud that are popping up are unique to the in-app environment.
Bad actors can run armies of fake devices, known as device farms, to make it seem like they have far more real users than they do. They can also program apps to request ads at much higher rates than normal, hijacking legitimate devices to transform them into impression-generating machines that hide the majority of impressions from view. Finally, to increase CPMs, fraudsters will use fake metadata, such as falsified location information, to deceive programmatic buyers into thinking that their app is desirable or that their app visitors (whether they are real or fake) are high-value users.
In order to evade detection, fraudsters use a number of spoofing tactics, in particular spoofing the device and app information. This allows the fraudster to fake or misrepresent the device information sent through a bid request, or make it appear that the fraud is coming from another app.
Install attribution Fraud
The impression fraud described above bears similarities to desktop fraud. But mobile is different in that marketers are often trying to get new users to install an advertisers’ app directly onto a device, and the install market grew to $7.6 billion in 2017, according to eMarketer. Attributing this success is a huge part of the performance marketing landscape, and it creates an opportunity for fraudsters to capture some of this growing market.
In a typical customer conversion path, the consumer is exposed to a number of touchpoints before making an install. Attribution models decide how much credit to allocate to each touchpoint for driving the app install. Install attribution fraud is when unscrupulous partners or affiliates receive credit – and the associated revenue – even though they played no part in driving the app install.
They’re able to do this because many advertisers still focus on the simplest of models: last-click attribution. The fraudsters inject a fake click event into the user’s conversion path, ideally right before the install, so that they receive credit and steal revenue. Bad actors are even able to take credit for organic installs – those that happen without the user being exposed to a branded message – something the advertiser others would not have had to pay for.
Advertisers can do a few things to protect their brands against mobile ad fraud. First, they can educate themselves, and demand clarity and transparency from their ad tech providers and fraud vendors, in particular. That means asking the right questions such as: Do they have a track record in handling mobile fraud? Do they examine the entire marketing funnel for fraud? Are there viewability measurements based on valid human traffic vs. invalid or automated traffic? And are they looking at all types of spoofing such as device ID, location, and hardware spoofing, for starters. Those are just a few of the questions advertisers should be asking. In addition, advertisers need to monitor incoming traffic and ad data to ensure humans not bots are viewing ads. Establishing a cross-device strategy is also important because most of us use three or more different devices.
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]]>The post The Power of Incorporating Seasonality for Creatives appeared first on Mobile Marketing Watch.
]]>When you’re searching for the right app in the Apple App Store or the Google Play Store, what are your eyes immediately drawn to? While everyone is different, most can’t help but divert their attention to what instantly catches their eye. In the app stores, this typically requires having unique and attractive creatives.
Why Creatives are Important
Creatives such as an app’s screenshots and icon are a few of the most important on-screen pieces of real estate to convince and entice users. At a quick glance, an app’s creatives is the main space that sets them apart from the sea of apps and their competitors in search results.
It’s important to keep in mind that a user only spends 3-5 seconds considering an app in the app stores. On the topic of seasonality, a sure-fire way of distinguishing an app from their competition is by implementing seasonality into their creatives by following App Store Optimization (ASO) best practices. Users definitely do notice and appreciate when apps put the extra effort in making graphics relatable to the upcoming season or holiday.
Keep Up with the Times
Targeting seasonal keywords just isn’t enough to attract users when they are quickly skimming through the app stores. Similar to commercial businesses like Target and Starbucks that alter their marketing strategies for different seasons, apps should also make key changes to their app listing. Incorporating seasonality into creatives could be the secret weapon your app needs to increase conversion rates.
Take advantage of what app consumers will be looking for during the different seasons and holidays, and if applicable, cater your app to those interests and aesthetics. Consider seasons like winter and summer – developers can make changes to incorporate various elements that highlight the current season and attract users.
Winter
When the weather starts to take a chilly turn and snowflakes fall as an introduction to the winter months, the world in your gaming or shopping app can mirror that. For example, for a gaming app, consider changing your app’s creatives to incorporate snow or a colder terrain. For a shopping app, think of what a consumer looks for and can relate to: warm clothing in the forefront, colors evocative of the holiday, holiday ornaments in the background, etc.
The holidays are also a favorable time for targeting more users. For instance, some popular retail apps changed their icon promote Black Friday sales while others incorporated holiday themed elements to target the holiday season.
Take for example, how Hustle Castle features the main character in their icon with a Santa hat. By incorporating this simple, yet relevant, element to their icon, they will attract users who already feel festive.
At the start of the new year, consumers are looking to better themselves. Productivity apps or fitness apps can cater their creatives with catchy new Call to Actions to those looking to meet goals for the new year.
In February, love is in the air. Valentine’s Day is a great time to take advantage of those looking to find love or create memories with their significant other. Dating apps and photo apps can target new users during this time by displaying creatives that emphasize love and dating.
The photo app below features romantic pictures of couples to cater to those who want to create lasting memories with their loved ones during Valentine’s Day. Not only does the developer include relevant themes and colors in all of the creatives, but they portray elements of love and happiness to appeal to the user’s emotions.
Summer
Even though holidays are few and far between during the summer, people still get excited about everything it represents – warm weather, barbecues, vacations and so much more. While retail apps can utilize their creatives to promote swimsuit season or Memorial Day sales, travel apps can target the high volume of users who are going on summer vacation.
Even gaming apps can incorporate symbols of summer in their creatives and gameplay. The game featured below employs warm colors and flip flops in their screenshots to emulate the hot weather associated with summer.
Relevance is Key
Staying relevant to users is key to improving conversion rates year around. Consumers’ expectations are constantly changing and evolving, meaning an app’s creative assets should reflect user trends and behavior and the current season.
Users will spend just a matter of seconds looking at an app. As the seasons change, developers need to utilize ASO best practices to ensure that both their icon and screenshots are relevant, eye-catching, and unique to differentiate themselves from competitors.
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]]>The post Augmented Reality is Here to Stay: Key Considerations for Marketers appeared first on Mobile Marketing Watch.
]]>RetailMeNot reports that nearly all (99 percent) of retailers wish to improve the shopping experience to better engage and convert customers. AR could be a valuable asset to do so.
The past year served as a major turning point for mainstream AR adoption, the report explains, with Apple launching ARKit and Google following suit, unveiling ARCore at last month’s Mobile World Congress. With worldwide spending on AR and virtual reality (VR) expected to reach $17.8 billion in 2018, more innovation and opportunity are anticipated in this space.
“The rapid, mainstream growth of augmented reality presents a prime opportunity for brands to differentiate themselves from the competition,” said Pehr Luedtke, Senior Vice President, Marketing and International, Valassis Digital. “However, before companies dive head-first into this market, it’s important for them to identify how the technology can be applied in smart, relevant ways. Ultimately, AR should serve as another opportunity to enhance the customer experience in a unique way.”
Brands should keep the following in mind when considering the deployment of AR technologies and strategies:
It’s important for brands to strike a balance between new innovations such as AR and tried-and-true tactics, the announcement concludes. This will ensure they’re effectively meeting their target audience when and where it matters most.
To learn more about how Valassis is helping brands drive results with integrated campaigns, visit its website.
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]]>The post Privacy Tools Used By Growing Percentage of the Global Online Population appeared first on Mobile Marketing Watch.
]]>“Last weekend, the New York Times revealed that data analytics firm Cambridge Analytica misused data from as many as 50 million Facebook profiles to aid messaging tied to the Trump campaign in the 2016 presidential election,” phys.org reports. “The Federal Trade Commission has since opened an investigation into Facebook, but the entire incident has left social media users concerned about their own privacy online and how their information is being used.”
Without question, consumers are undoubtedly catching on to the practice of data-hungry social networking sites and apps. And they’re taking steps to safeguard their data, privacy, and online browsing habits in massive numbers.
Recent reports show that Internet users are taking more and more steps to safeguard their privacy and that fully 25% of all Internet users worldwide are now using Internet privacy tools to protect their personal information from being recorded or tracked in some way.
A report to which MMW was privy estimates that 28% of Internet users are now using tools that “cover their online tracks” when using the internet. A corresponding survey also found that 56% of internet users are under the impression that their personal privacy is being eroded by Internet use.
Interestingly, the huge increase in privacy tools used in China shows that the number of people using Facebook and Twitter is much higher than previously thought. It was estimated that among the Chinese, 34% were somehow hiding their online identity. The reason, as far as the study shows, is to use YouTube (60%) and to gain access to social networks as previously mentioned (55%).
“Everybody is focusing on Facebook right now because it’s been in the news, but the way every social media platform makes money is by selling your data,” the phys.org report adds. “It’s important to be aware that most apps you use have some type of tracking software built in. Some of it can be controlled by restricting the data you make available to social network platforms, but only to the extent that the platforms have privacy settings limiting how they can share that data.”
As a direct result of mounting concerns, a large segment of the population is striving to mask their IP addresses when surfing online. “The reasons why you might want to mask your IP address may include: Hiding your geographical location, preventing Web tracking, avoiding a digital footprint, or to bypass any content filters, bans or blacklisting,” a leading authority on the matter reports. To learn more, try this site.
As for what’s next for Facebook, that much isn’t yet clear, beyond the looming investigation.
“The FTC takes very seriously recent press reports raising substantial concerns about the privacy practices of Facebook,” said Tom Pahl, acting director of the FTC’s Bureau of Consumer Protection, in a CNN report. “Today, the FTC is confirming that it has an open non-public investigation into these practices.”
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