“We realized we have a shared vision about creating an end-to-end shopping experience,” said Andrew Paradise, found and CEO of the three-year old AisleBuyer.

The shared vision refers to the desire of both Intuit and AisleBuyer to help shoppers enjoy the benefits of mobile in their retail endeavors.

“AisleBuyer has joined the Intuit team to develop superior solutions to meet the mobile point of sale needs for small business,” Paradise says. “By leveraging our technology and talent, together with Intuit’s rock star payments team, we will continue to work on creating the best small business POS solutions in the world.“

Among AisleBuyer’s most popular creations so gar is mShop, a smartphone app that lets users scan barcodes to gain product info while in stores.

“For the past three years we’ve enjoyed the support and camaraderie of the Boston start-up community,” Paradise admits. “As we embark on this next stage in our evolution, we are lucky to be staying in our offices in the Innovation District, and can’t wait to work with our new friends to create the future of the mobile point of sale payments business. We really appreciate everyone’s support in making this happen. It’s been an amazing ride that we’re excited to take forward.”

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Sponsored by AisleBuyer, the new study highlights some surprising facts about the shopping behavior of smartphone owners in grocery and drug stores.

Incredibly, almost 75 percent of consumers would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle.

“The least brand conscious group consists of 25-34 year-old shoppers, with 82 percent willing to switch brands if they received a mobile offer for a competing product while in the store,” the report reads.

“For years,” says Andrew Paradise, AisleBuyer’s CEO, “brands have relied on traditional in-store shopper marketing tactics such as endcap displays, dump bins and sampling programs to influence the purchase decisions that are being made in the store aisle. But today’s shopper has become increasingly tech savvy, and brands need to adapt their age-old strategies to remain competitive in our new online world. Given that a majority of shoppers enter stores with only rough shopping lists, they are incredibly impressionable when they are in the aisle. As brand marketers look for new ways to feature their products when shoppers are considering the competition, they should look no further than something consumers already have in hand – their smartphones.”

Do mobile coupons ever deter your brand loyalty?

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While everyone has been focused on the “check-in,” a brand new LBS startup has its sights set on the “check-out” instead.  AisleBuyer is combination LBS plus mobile commerce app that turns the entire retail experience — from receiving relevant offers upon entry to checking-out and paying for your items — completely interactive.

Here’s how it works: A consumer downloads the app and opens it up at their favorite store.  They use the smartphone’s camera to scan the barcodes of items they want to purchase or simply research.  Upon scanning, the app shows you comprehensive product information like pricing, customer reviews, etc., but more importantly, provides an opportunity for the retailer to insert personalized special offers and incentives based on what the user just scanned and other variables.

While shopping, just add the items you want to your cart and you can checkout directly from the app, with no standing in line necessary.  It provides a unique comprehensive experience for the user, but also provides a powerful back-end platform for the retailer as well.  AisleBuyer allows for the customization of offers including the ability to utilize the “Digital Circular and Dynamic Couponing System,” which allow retailers to personalize their promotions based on demographics, location, and shopping history.

We’ll be keeping a close eye on this one.  In the meantime, AisleBuyer has offered up some interesting stats to justify its postion: the value of self-checkout transactions surpassed $775 billion in 2009 and is projected to grow to more than $1.6 trillion by 2013.  Nearly 20% of all transactions are now self-checkout, according to the company.

The post Forget Check-Ins, AisleBuyer Is An LBS App That’s All About The Check-Out appeared first on Mobile Marketing Watch.

This year, the annual Racie awards were included in the conference. The Racies award the best creative work for retail advertising and marketing. Each piece of work submitted is judged on creativity, strategy, results, and, new this year, innovation. Also new this year, Racie categories included a new Mobile Apps category, as well as new digital categories in motion design, website experience, in-store experience, rich media online advertising and promotion, and social commerce.

Taking home 1st Place in the Mobile App category was 1020 Placecast, the first location-based platform for digital marketing in physical environments, with its ShopAlerts mobile marketing solution. The service enables customers to opt-in to follow a brand they care about and alerts them to valuable information when they are near a retail location or relevant point of interest for the brand. Using “geo-fencing” technology, the ShopAlerts program lets retailers talk to their customers when they are on the go, with customized messages based on place and time. Earlier this year, Placecast won The BIG Minute of Innovation award, lead by the San Francisco Bay Area Interactive Group. In November, the company raised $5M from Quatrex Capital, Onset Ventures and Yoyagers Capital.

Today at the conference, AisleBuyer, a mobile app that is attempting to revolutionize the in-store shopping experience, is showing off its wears in the “Brick and Mortor 2.0” session. The app is offered to iPhone and Droid owners, giving shoppers the power to scan items for product information, reviews and more. When shoppers are ready to purchase items, they can checkout instantly using the AisleBuyer application in their phone. While never waiting in lines again is something I can personally stand behind, I’m not sure how store security will handle self-service checkout from anywhere in the store. But in the store of the future, perhaps the mobile phone could send a message to an RFID tag that the product is paid for and able to leave a store without setting off an alarm.

At the conference, attendees are also making use of mobile technology to rate presentations and keynote speeches in real time. Knotice, a provider of software and services for direct digital marketing, is the provider of mobile polling services for the inaugural event. Using the opportunity to market its on-demand direct digital marketing platform to senior retail marketing, eCommerce and Technology professionals with a keen interest in retail marketing innovation, Knotice picked the right crowd to showcase one of its mobile features.

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