Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the Coupon
Every product has its price. And when it comes to geo-locating consumers, so does every shopper. Hey, retailers: looks like…
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Digital Coupons Coming to Credit Cards
Coupons.com has shared with MMW details of its latest updates to the Coupons.com website and the Coupons.com mobile apps. New…
Understanding The Interconnectivity of Mobile Payments, Coupons, and Advertising
Earlier this year, when Groupon dumped Andrew Mason as its CEO, the discussion quickly turned to the fate of the…
Mobile Killing Coupon Clipping in Canada
The days of clipping offers out of newspapers and local flyers will be long gone as savvy shoppers on the…
Groupon Gives Bloggers a Big Opportunity with New Partner Network
According to a report published Friday by Daily Deal Media, Groupon is set to “utilize the power of the pen.”…
Groupon Says It’s Mostly a Mobile Company Now
Mobile has never been more important to Groupon. This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank…
Why Mobile Advertising and Mobile Payments Need Each Other
Last March, when Groupon unceremoniously dumped Andrew Mason as its CEO, the discussion quickly turned to the fate of the…
Linkable Networks Boosts Mobile Advertising Functionality
MMW learned Thursday that Linkable Networks, a well-established force in card-linked technology, has secured a new partnership with 4INFO, an…
3 Tips for Terrific Mobile Marketing
Because there are so many mobile marketing techniques touted across the digital landscape today, most businesses looking to use this…
Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their…