The graphic presents a “Coupon Scoreboard” for the Consumer Packages Goods (CPG) market, honing in on grocery and retail-focused coupon trends.

For marketers, the data presents some key takeaways, including:

• On the retail side, coupon redemption volume is led by grocery stores, followed by mass & super centers and then drug stores
• 66% of Millennial moms say searching for coupons or deals is the #1 task on their mobile device and 40% say they never shop without a deal
• Coupons are the top influencer on grocery purchases
• Print coupons are still strong, but digital couponing is rising, with 66% of consumers using paperless coupons on a mobile device or card

Want to know more? Check out the visual below.

The post INFOGRAPHIC: 2016 Coupon Scoreboard appeared first on Mobile Marketing Watch.

This is, of course, in addition to in-store purchases, where the same coupons are also accepted.

Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app, a press release shared with MMW explains.

Both new features are the drugstore chain’s latest enhancements to its paperless coupon offering, making it faster and easier for customers to find and redeem the latest promotions and deals.

“In the last few years, we’ve seen a growing demand from our customers to provide value and a seamless shopping experience whether they visit us in-store, online or through the Walgreens mobile app,” said Linda Filler, Walgreens president of retail products and chief merchandising officer. “Paperless coupons give Walgreens and our vendor partners an opportunity to deliver even greater value to our customers no matter which of our channels they choose to shop.”

To check out the latest mobile services from Walgreens, click here.

The post Marketing to Mobile Consumers: Walgreens Launches Next Evolution in Mobile Coupons appeared first on Mobile Marketing Watch.

Of course, the targeting was good — an essential ingredient in enticing customers to act.

“In the case of convenience store coupons, the evening commuter period were found to be the most responsive time for mobile coupons,” according to Biz Report. “This finding highlights the importance of targeting coupons at the right time, and when the target audiences are in the right place.”

The info comes from Koupon Media’s new “State of the Mobile Coupon Industry” report. The report analyzes the growing use of mobile coupons, with special emphasis on redemption patterns for convenience stores.

In 2015, Koupon Media’s platform doubled in size reaching a lifetime 500 million mobile coupons delivered.

“Furthermore, average redemption rates continue to be 10x greater than traditional paper coupons,” reports the company. “The number of mobile coupon users in the U.S. continues to rise — from 61 million in 2013 to 104 million last year.”

Mobile coupons just may push out paper coupon clipping the way online media has affected print newspapers.

“The fact is mobile coupons are easier to use than paper or print-at-home coupons and more retailers accept them than ever before,” says Bill Ogle, CEO of Koupon Media. “It won’t be long before the mobile coupon outpaces paper coupons altogether.”

Consumers spend more and are more apt to adopt new technologies when offered a mobile coupon, contends Koupon Media

“Overall, 43 percent of mobile users have used a mobile coupon and 26 percent increase their basket size when using one. A personalized coupon motivates 39 percent to spend more and 60 percent would adopt mobile payments if offered coupons,” according to the report.

And what do those lickety-split mobile coupon users buy at the convenience store?

Koupon Media’s data shows it’s energy drinks (43 percent), soda (17 percent) and juice (15 percent). Free offers elicited — naturally — the highest redemption rate (15 percent).

The post Mobile Coupons Lead to Lickety-Split Action: 65 Percent Redeem Them in 5 Minutes appeared first on Mobile Marketing Watch.

According to Mobile Marketing Magazine, McDonald’s managed to drive seven million downloads of its mobile coupon app in the first three months of its availability.

The app in question went live in September of 2015.

Company CEO Steve Easterbrook says that downloads are being fueled by customers wanting to redeem offers and coupons.

“For the first time, here at McDonald’s we have built in a trading increase, a sale, an incremental sale expectation based on our digital platform,” Easterbrook is quoted from McDonalds’ most recent earnings call. “It’s a little modest for 2016, but we’re actually contributing to the business growth. And being a platform, this is going to deliver for many years to come as we can kind of understand our consumer behavior and be more rewarding to them.”

The post McDonalds Sees Massive Success with Mobile Coupons appeared first on Mobile Marketing Watch.

Maybe not, suggests new information.

“Mobile phones, and especially smartphones, have made doing just about anything on the go easy,” reports eMarketer. “So it stands to reason that mobile phones would be the main way consumers would communicate with brands when they weren’t sitting in front of a computer.”

But — stop the presses — according to data from MarketingSherpa, print ads were US internet users’ preferred way to stay in touch with brands and retailers when away from their computers.

How many said so? Almost 50 percent. And that’s a significant percentage.

“Email on smartphone was 10 points behind, followed by radio ads and text messages,” noted eMarketer. “Several other responses referred to smartphone-related communication as well, including a brand’s mobile app, at 12 percent, push notifications, at 6 percent, and in-app ads, at 4 percent.”

Believe it or not, print is unequivocally still a popular source for promotions.

“Coupon users are more likely to rely on newspapers for their clipping fix than any other channel, and internet users even told MarketingSherpa they liked getting information from brands and retailers in the (snail) mail more than via email,” reports eMarketer.

While this flies in the face of what most advertisers now believe to be true, U.S. internet users polled by emarsys in September, 2015 reported being more influenced by print ads than most other formats, including email, social media, and mobile.

The post Away from PCs, Shoppers Prefer Print Ads from Brands appeared first on Mobile Marketing Watch.

A recent survey confirmed that mobile coupons work.

According to October, 2015 research by Marchex and Digiday, about two-thirds of U.S. marketers said mobile coupons were the most effective method for attributing in-store purchases to mobile ads.

“Indeed, mobile coupons are valuable,” reports eMarketer. “In 2015, 40.5 percent of U.S. companies with more than a hundred employees will use mobile coupons for marketing purposes, eMarketer estimates. By 2017, that number will grow by 7.5 percentage points.”

Here’s the proof: eight in 10 U.S. adult mobile coupon users will redeem a coupon or code via their mobile device for online or offline shopping in 2015. And, in 2017, that number is expected to rise to more than nine in 10 adults.

Then there’s the issue of beacons. Though their use is still somewhat sparse, beacons are becoming “the-next-thing-to-do” for retailers.

“Beacons also help influence in-store sales,” contends eMarketer. “A February, 2015 forecast by BI Intelligence estimated that this year, $4.1 billion in in-store retail sales among the top 100 US retail locations would be influenced by beacon-triggered messages. By 2016, that value will grow to $44.4 billion.”

The post Mobile Coupons and Beacons: Waves of the Retailing Future appeared first on Mobile Marketing Watch.

Mobile coupon use from 2013 to 2014 grew from 32% to 36.5%. eMarketer’s forecast for companies using mobile coupons as part of their marketing campaign over the next few years is as follows:

• 40.5% in 2015
• 44.5% in 2016
• 48% in 2017

This forecast is an estimate for US-based companies who employ over 100 employees.

There are many benefits to creating mobile coupons: They are cheaper to create, cheaper to distribute, and redemption rates are higher—meaning they are more effective way to drive sales to a new or underperforming product. On top of that, many adults who never or rarely use paper coupons are comfortable using mobile coupons. In fact, many shoppers actively search for online and mobile coupons.

Want to know more? Check out the full report here.

The post Mobile Coupon Distribution And Use Are On The Rise appeared first on Mobile Marketing Watch.

Holiday shoppers — according to recent BIA/Kelsey research — are going to be experiencing an onslaught of digital promotions and discount offers, not only from major brands and stores, but from their local, small business merchants, too.

The information comes from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small and medium-sized businesses (SMBs) that spend more than $25,000 annually on advertising and promotion.

The survey suggests that 31.7 percent of the total sales racked up by SMBs in the next 12 months will come from promotions such as discount deals, daily deals, coupons, or similar discount offers, up from 22.9 percent in 2013.

“The significant increase in the use of discount promotions by Plus Spenders underscores how promotions and sales are becoming baked in to the business model for many larger SMBs,” said Steve Marshall, director of research for BIA/Kelsey. “Consumers have an increasing array of tools at their disposal for finding great deals. And SMBs are making sure they have something to offer.”

In addition to engaging customers with promotions, SMB Plus Spenders are also rewarding their best customers through loyalty programs. The LCM 18 study revealed 44.3 percent of SMB Plus Spenders offer a customer loyalty program, in which they offer discounts or special promotions to frequent customers.

And the trend is accelerating: 21.5 percent of SMB Plus Spenders without a current loyalty program report they’re likely to institute one.

“The LCM 18 study found that among SMB Plus Spenders that offer a customer loyalty program, 48.1 percent provide a rebate or credit as the reward, and another 29 percent offer points as the reward,” note the researchers in a report summary. “Of SMB Plus Spenders that offer a customer loyalty program, 43.1 percent offer a program that is homegrown and electronic, and the same percentage offer a program that is homegrown and paper-based.”

The post Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales appeared first on Mobile Marketing Watch.

Researchers estimate that the number of eCoupons redeemed will nearly double over the next three years (climbing from 16 billion this year to over 31 billion by 2019).

The report claims that redemptions would primarily be driven by mobile coupons.

And “while there would be some growth in the PAH (print at home) space across fixed and mobile,” the increase would chiefly be driven through in-store, barcode based redemptions and online redemptions.

Not surprisingly, analytics of consumer purchase patterns are essential to enable an increase in CLV (Customer Lifetime Value).

Report author Dr. Windsor Holden says coupons “should offer discounts on products that a consumer might be interested in purchasing, rather than those purchased on a regular basis: otherwise, coupon redemption represents a loss to the brand or retailer.”

The post eCoupon Usage on Pace to Double, Says Juniper Research appeared first on Mobile Marketing Watch.

According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones.

But you’re still going to see these folks in the store.

“More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store,” says eMarketer. “This ranked second, trailing buying something on a computer by 6 percentage points, and beat out the percentage of respondents who used smartphone coupons on their actual phones.”

Digital couponers typically find deals via smartphone through email (57 percent) or search (55 percent).

eMarketer estimates that 59.2 million adult smartphone users in the US will use their phones to redeem a mobile coupon for online or offline shopping in 2014—a year-over-year rise of 37.5 percent. This represents 40.0 percent of 18-and-older smartphone users.

And with everyone from Apple to Samsung ramping up their mobile payments capabilities, expect the close relationship between mobile and commerce to grow even closer in the months and years ahead.

To read more, click here.

The post Smartphone Couponers Most Likely to Redeem Offers In-Store appeared first on Mobile Marketing Watch.