comScore: U.S. Smartphone Ownership Nears 200 Million
On Friday, MMW learned from comScore the latest insights made possible by the company’s MobiLens and Mobile Metrix. Reporting key…
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MRC Votes to Grant comScore Accreditation for Media Metrix
comScore announced this week that the Media Rating Council (MRC) has voted to grant accreditation to Media Metrix, comScore’s syndicated…
Top Platforms? Marketers Gravitate to Very Visual Social Sites
“Several fast-growing social media services began offering themselves as platforms for advertisers this year, and according to September 2015 polling,…
comScore: 191.1 Million Americans Now Own Smartphones
comScore, a media measurement and analytics company, has just released data from comScore MobiLens and Mobile Metrix. comScore’s data reports…
comScore, Rentrak Announce Plans to Merge
It’s a big deal, folks. comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger…
Nearly 200 Million Americans Now Own Smartphones
Smartphone ownership has never been greater in the United States. That’s one of the key takeaways in the latest report…
New comScore Data Reveals Mobile Device, Social Media Preferences Between Young and Old
New data procured from comScore research reveals that there are differences – big differences – not only between how young…
comScore: Apple is Top Smartphone Maker, Facebook is the Top App
A new report is out from comScore, Inc., a global leader in digital media analytics. Data from comScore research arms…
Ahead of iOS 9 Unveiling, comScore Says iOS is Weakening Android’s Domestic Dominance
Just as Apple prepares to unveil iOS 9 today for the kick-off of WWDC 2015, comScore is out with a…
New Resource Launched for Mobile Campaign Measurement
comScore this week has announced the availability of daily reporting of unduplicated audience, viewability, and validation metrics for mobile campaigns….