comScore Gives First Look at Cross-Media Measurement Data
Although the news largely flew under the radar, it didn’t escape our watch that comScore, Inc., in collaboration with the…
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comScore’s ‘Trust Profiles’ Come to Canada
On Thursday, comScore came to Canada by introducing its Industry Trust initiative. “Through the initiative,” comScore explains in news release,…
Smartphone Penetration Tops 75% in the United States
comScore is out with its latest report detailing the latest mobile tech and growth trends as of the close of…
Smartphones Now Three-Quarters of the Mobile Market
It’s the most impressive smartphone stat you’re going to read today. According to the latest data from comScore, smartphones now…
Online Video Viewing: I Scream, You Scream, We All Scream for the Small Screen
Those numbers for online video watching just keep climbing. Yep — it’s a veritable chorus of “I scream, you scream,…
comScore Gives U.K. Marketers What They’ve Been Waiting For
On Wednesday, comScore announced the launch of comScore Mobile Metrix in the United Kingdom. This development brings with it the…
Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic
When you want to search, where do you go? If you’re like most people in the world, you go to…
When it Comes to Mobile Marketing, Text Beats Apps Hands Down
The following is an exclusive guest contributed post from Joe Brannon, CEO of textLIVING. Smartphones are quickly becoming the digital…
True Love is Mobile: Tinder Kindles Renewed Interest in Online Dating Sites
How do you get a date these days? Unless you work someplace or go someplace flooded with likely candidates, it…
The Smartphone Market: comScore Reports Latest User Data
How’s the smartphone market stacking up these days? Now we know, since comScore, Inc., a leader in measuring the digital…