Multi-channel marketing platform provider Blue Calypso has come out with some pretty impressive metrics following their launch at SXSW in March.
The company’s platform — which provides a single solution for advertising strategies including word of mouth, social media, mobile, and customer loyalty rewards — has produced a 325% average click-through rate along with 21% intent to purchase in over 350 campaigns since its debut, the company said in a press release this morning.
Through social media savvy and use of emerging technologies, Blue Calypso enables and motivates “friend-to-friend delivery” of advertising campaigns, creating deep brand engagement that drives return spending, new customer acquisition and increased sales. The company’s platform enables advertisers to launch display campaigns on “Calyp,” Blue Calypso’s consumer brand loyalty program, available free online and as an app for iPhone and Android. Their customers use Calyp to “endorse” and distribute their campaigns virally, friend-to-friend, over personal texts and social media posts. “Endorsers” participate for cash rewards from Blue Calypso—with earnings based on the campaign’s distribution success—and are paid by credit loaded onto their Blue Calypso Visa Prepaid Debit Card.
Their proprietary ad-rendering and delivery engine gives advertisers the ability to serve multiple creative display ads within the same campaign, targeting such specific conditions as geo-location, day of week, time of day, and even weather conditions. Their technology identifies the recipient’s circumstance upon click through and delivers the right message partnered with the right creative increasing campaign response rates. Advertisers can implement multiple calls to action that go beyond links, including point of sale, geo-location-specific offers, and metered mobile coupon redemption’s.
With such an interesting take on multi-channel marketing and such advanced targeting capabilities, it’s no wonder the company has signed some pretty big-name clients, including Warner Music Group, Ben E. Keith Company, Live Nation, 21 Day Body Makeover, Ghostbar, Stunner of the Month, People Jar, AEG Live, Grubbie Style and many others. “Blue Calypso’s value proposition is that it lives within the users world of engagements,” Blue Calypso customer James R. Hallam, Vice President Marketing Ben E. Keith Company – Beverage Division. “The end result is very much like the ‘heard affect.’ Blue Calypso is the first company that I have seen that really understands that it is the “B” to “C” AND “C” to “C” where the messaging needs to be, and most importantly, “discovered”. Let’s face it, this is “Pop Culture” 101 and this product delivers on all sides. Everyone wins!”
