Ace Hardware has enjoyed a successful marketing campaign like no other they’ve experienced before. And it didn’t even require NFL legend John Madden to pull it off.
Ace Hardware is reflecting on the great response generated by the company’s holiday season mobile marketing efforts to increase store traffic, build brand awareness, and foster consumer loyalty. It now appears all three goals were accomplished.
Ace worked with Microsoft Mobile Advertising to polish the campaign and its strategy which took the hardware retailer deep into mobile territory for the first time.
According to Charles Johnson, GM of Microsoft Mobile Advertising: “Ace Hardware is an innovator who is taking a leadership position in the mobile space.” And that leadership alluded to has paid off for Ace Hardware.
What did the marketing endeavors achieve? 60% increase in “brand awareness,” 14% percent increase in “purchase intent” when compared to the typical mobile audience, and a 7% boost in the number of Ace Hardware customers now intending to return to the store for future shopping purposes in the coming days, weeks, or months.
“We are extremely pleased with the results of this campaign,” says Johnson, “and look forward to partnering with Ace Hardware on future mobile advertising programs.”
