Placecast Launches Self-Serve “ShopAlerts” Location-Based Mobile Marketing Platform
Location-based mobile marketing provider Placecast has unveiled a new self-serve option of its popular “ShopAlerts” platform. We’ve covered Placecast’s ShopAlerts…
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London Gym Sees 1,121 Sign-Ups And 2,690 Percent ROI From Location-Based SMS Campaign
UK mobile operator O2 has published results from a wildly successful location-based SMS campaign in London that drove revenues of more…
Ace Marketing Expands Proximity Marketing Network, Reaching 60M Mall Visitors Monthly
It was announced recently that Ace Marketing & Promotions — known primarily for their location-based (proximity) marketing solution — is…
Small Business Owners Still Prefer Direct Mail Over Mobile Marketing?
New research out from Network Solutions and the University of Maryland suggest that small business owners still prefer so-called “tried…
comScore Study Finds Room for Growth in Subscriber Access to Mobile Check-in Services
On Friday, comScore published the results of a new study of mobile social networking check-in service users based on data…
Location-Based Media Company “Where, Inc.” Awarded Patent For Geofencing Technology
Where, Inc., an LBS startup that has a few mobile apps already available, has been awarded a patent for its…
Making Mobile Marketing Work
The following is a guest post from Jeannette Kocsis — senior vice president of digital marketing at The Agency Inside…
Appcelerator & FortiusOne Partner For First-Of-Its-Kind LBS Marketing Analytics Platform
Appcelerator and location-analysis software provider FortiusOne have teamed to deliver the first ever location-based analytics platform for mobile applications. As…
LBS App SCVNGR Sees 100,000 Downloads In 48 Hours Following Facebook Places Launch
Location-based app SCVNGR has been making headway recently with several high-profile partnerships to provide unique location-based reward and loyalty programs,…
PlacePunch Debuts LBS Marketing Platform For Foursquare, Twitter And Facebook Places
While LBS apps like Foursquare, Gowalla, Loopt and others continue to evolve their respective advertising models, third-party providers are busy…