Mobilize Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/mobilize/ Fri, 07 Aug 2015 13:45:39 +0000 en-US hourly 1 https://mobilemarketingwatch.com/wp-content/uploads/2023/10/cropped-MMW_LOGO__3_-removebg-preview-32x32.png Mobilize Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/mobilize/ 32 32 Tracking of Real World Location Visits of UberMedia System Looks Like a Winner https://mobilemarketingwatch.com/tracking-of-real-world-location-visits-of-ubermedia-system-looks-like-a-winner/ Fri, 07 Aug 2015 13:45:39 +0000 http://mobilemarketingwatch.com/?p=51413 Location tracking and marketing is becoming big business. Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time. UberMedia, a cross-screen mobile ad platform combines more...

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Tracking of Real World Location Visits of UberMedia System Looks Like a WinnerLocation tracking and marketing is becoming big business.

Now UberMedia has patented a way to make it better. Basically, instead of focusing on where a consumer has been or locations the consumer has expressed interest in, its system tracks where people actually are at any given time.

UberMedia, a cross-screen mobile ad platform combines more than 1.5 billion first-party mobile data signals to deliver hyper-focused ads, has just patented it, too.

Called “Location Visit Optimization” (LVO), it’s proving a successful way to boost “relevance and performance of mobile ad campaigns based on real-world location visits.”

“Although mobile advertising has come a long way, marketers still struggle to link their sales data to their campaign in real-time,” said Bill Gross, founder and CEO of UberMedia and Idealab. “LVO changes all that by allowing marketers to optimize on what matters most – real-time, real-world location visits. This method represents the next phase of mobile advertising, and has already proven to dramatically increase marketing results for automotive, fast food and hospitality brands.”

Reportedly, a host of national fast-food chains, automotive advertisers, and hotel chains have all seen location visits more than double with LVO.

Want to know more about LVO? Check out the infographic below.

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Marketing Evolution: Avoiding ROI that's DOA Means Moving to Mobile https://mobilemarketingwatch.com/marketing-evolution-avoiding-roi-thats-doa-means-moving-to-mobile/ Tue, 26 Aug 2014 14:00:07 +0000 http://www.mobilemarketingwatch.com/?p=44347 At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix. The research, initiated by the Mobile Marketing Association in collaboration with...

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Marketing Evolution Avoiding ROI that's DOA Means Moving to MobileAt a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix.

The research, initiated by the Mobile Marketing Association in collaboration with several partners, included brands such as AT&T, Coca-Cola, and more.

The bottom line? Moving to mobile makes sense.

Briggs presentation argued that most marketers consider mobile “a second screen” or a “hybrid of local and digital” — but he says these views are wrong.

Mobile, Briggs argued, is a catalyst for:

  1. A new relationship with customers
  2. Hyper-local, context aware marketing
  3. Big Data powered, one-to-one marketing
  4. Real-Time, agile marketing

“Briggs showed the meaning behind the buzzwords by demonstrating the ROI Brain software,” according to a statement from Marketing Evolution. “Marketing Evolution’s ROI Brain is a cloud computer algorithm that analyzes billions of data points from consumer confidence trends, gas prices, weather, housing starts, Twitter, Facebook, Google search trends and more.”

In addition, Marketing Evolution incorporates a proprietary methodology of surveys to tens of thousands of consumers, who give double opt-in permission for all their sales, media patterns, ad exposures, social media likes, demographics, and other profile data to be recorded along with their brand perceptions and purchase intentions.

Briggs illustrated for conference attendees how they can upgrade all of their marketing initiatives — both online and offline. Using case studies, he showed how any major marketer can feed its marketing budget into the software to predict how much their sales, profit, and ROI would increase by changing media mix and approach to a more real-time and hyper-local approach to consumers.

To view a four minute video summary of Briggs’ presentation, click here.

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MarketLive Releases Interesting New Study on Responsive Design https://mobilemarketingwatch.com/marketlive-releases-interesting-new-study-on-responsive-design/ Thu, 14 Aug 2014 13:30:33 +0000 http://www.mobilemarketingwatch.com/?p=44045 What is “Responsive Design” and how can it help retailers? Basically, the concept refers to the process of ensuring ecommerce sites are effective across the spectrum of devices consumers use today — and that they don’t hit roadblocks when they actually want to buy. Now MarketLive, which coined the term and is a leading platform...

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MarketLive Releases Interesting New Study on Responsive DesignWhat is “Responsive Design” and how can it help retailers?

Basically, the concept refers to the process of ensuring ecommerce sites are effective across the spectrum of devices consumers use today — and that they don’t hit roadblocks when they actually want to buy.

Now MarketLive, which coined the term and is a leading platform for high-growth merchants, has jointly released a study on Responsive Design. The 17-page whitepaper was commissioned by MarketLive and authored by FitForCommerce.

According to a provided statement,”FitForCommerce’s whitepaper, titled “Responsive Design for Commerce: Optimizing ecommerce for cross-device shopping,” outlines various site options for supporting multi-device path-to-purchase, the pros and cons and potential obstacles to ‘going responsive,’ and the most efficient steps for moving toward true cross-device optimization. The whitepaper uses actual customer website examples to illustrate.”

“We know that sixty-five percent of marketing emails were opened on mobile devices during the last quarter of 2013,” adds MarketLive founder and CEO Ken Burke. “So consumers are embracing mobile, tablets, kiosks and other forms of shopping, and they are expecting a seamless shopping experience across all screens.”

Quicker adaptation is what Burke is promoting.

“Unfortunately, retailers and brand manufacturers have been slow to adapt, and that is why we are releasing this study to help educate them about the fast-changing realities to online retailing,” Burke emphasizes.

There are many elements of MarketLive’s Responsive Commerce technology. The tech zooms in on areas of critical shopping interactions,including the path to purchase, the shopping cart, the checkout experience, store locator info, catalog quick shop options, possible value added content, the latest in intelligent imaging, and more.

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Enterprise Mobility Solutions Beginning to Shift https://mobilemarketingwatch.com/enterprise-mobility-solutions-beginning-to-shift/ Thu, 26 Jun 2014 12:45:52 +0000 http://www.mobilemarketingwatch.com/?p=42800 Mobile application management (MAM) is seeing increased adoption levels as enterprises seek solutions more flexible than traditional mobile device management (MDM). That’s the assertion put forward this week in a new report from ABI Research, the summary findings of which were shared with MMW on Wednesday, Currently, MDM solutions comprise over 60% of enterprise mobility...

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Enterprise Mobility Solutions Beginning to ShiftMobile application management (MAM) is seeing increased adoption levels as enterprises seek solutions more flexible than traditional mobile device management (MDM).

That’s the assertion put forward this week in a new report from ABI Research, the summary findings of which were shared with MMW on Wednesday,

Currently, MDM solutions comprise over 60% of enterprise mobility management solution users; however, by the end of 2019, MDM share will drop to a bit more than 30% and MAM will command the lion’s share at over 60%.

Thanks to large growth in the Asia-Pacific region, MAM will supplant MDM as the preferred enterprise choice.

“MDM is a tool being reserved more for corporate-liable devices, while MAM is a mobility solution for the masses, or employee-owned devices associated with BYOD,” says ABI senior analyst Jason McNicol. “For employees to embrace enterprise mobility initiatives and more importantly policies, more flexible yet secure solutions are mandatory. Hence the growing demand in MAM solutions.”

These findings are part of ABI Research’s Enterprise Mobility Applications, Services, and Devices Market Research.

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The SEO Strategies Your Business Must Avoid https://mobilemarketingwatch.com/the-seo-strategies-your-business-must-avoid/ Thu, 15 May 2014 13:45:24 +0000 http://www.mobilemarketingwatch.com/?p=41743 SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. But just because an SEO strategy is frequently deployed doesn’t make it a good one. In fact, there are many SEO strategies out there that just plain… suck. There, I said it. “We are in something of an SEO...

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The SEO Strategies Your Business Must AvoidSEO has been the ever evolving, yet primary focus of online marketing campaigns for many years.

But just because an SEO strategy is frequently deployed doesn’t make it a good one.

In fact, there are many SEO strategies out there that just plain… suck. There, I said it.

“We are in something of an SEO red scare lately; SEO black hatters are ending up on Google’s Blacklist, while the benign white hatters are rewarded for smart digital marketing strategy by more clicks, page visits, conversion and customer engagement,” says Marcus McReynolds, Director of Digital Marketing for Fusion 360, an award winning digital marketing agency based in Salt Lake City, Utah.

Recently, McReynolds provided an insightful rundown of the top SEO strategies that businesses should avoid like the plague. Among the biggest must-dodge tactics are:

1. Keyword confusion: “It’s not enough to make an educated guess about what clients will type in search engines to find your products,” McReynolds writes. “Utilize tools like Google Ad Words to find essential keyword information.”

2. Keyword overload: In the early days of Google, this was a routine practice. But not today. The reason? “The Google bots who crawl a keyword stuffed page will consign it to the bottom of their search engine results,” the digital marketing veteran explains. “Don’t believe us? We wish you the best on Google’s 230th page of the search result.”

3. Links, links, and more links: Go ahead. Place a few relevant links in your article. But don’t overdo it. If you stuff extraneous links into your content, the results for your SEO will be just as bad as overloading your work with excessive keywords.

To learn about other SEO strategies to avoid – cloaking, link buying, duplicate content, etc. – check out McReynolds’ full post on this subject over at the Fusion360 Blog (a resource every digital marketer should bookmark).

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Mobility Solutions Among Top Tech Trends in India https://mobilemarketingwatch.com/mobility-solutions-among-top-tech-trends-in-india/ Mon, 12 May 2014 13:00:45 +0000 http://www.mobilemarketingwatch.com/?p=41632 Mobile is big in Mumbai, says Gartner. Across India, mobility solutions are now among the fastest growing tech trends of 2014. “We have identified the top 10 technology trends and drivers Indian companies should factor into their strategic planning processes,” said Vishal Tripathi, principal research analyst at Gartner. “This does not necessarily mean adoption and...

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Mobility Solutions Among Top Tech Trends in IndiaMobile is big in Mumbai, says Gartner.

Across India, mobility solutions are now among the fastest growing tech trends of 2014.

“We have identified the top 10 technology trends and drivers Indian companies should factor into their strategic planning processes,” said Vishal Tripathi, principal research analyst at Gartner. “This does not necessarily mean adoption and investment in all of the listed technologies is essential, but companies should look to make deliberate decisions about them during the next two years.”

Mobility in enterprise has created a huge opportunity for IT leaders to reduce costs, increase productivity and enable smooth business transactions, Garter reports.

Swift growth in the prevalence of mobile devices, a decline in their price, and falling data plan costs have the potential to completely transform some business models.

“Organizations in India are beginning to leverage more personal interactions with greater reach and are also looking to evaluate mobile platforms as a delivery mechanism to provide an integrated view of multiple proprietary and publicly available datasets to help drive better real-time decisions,” the research firm explains.

To learn more about the top 10 tech trends identified by Gartner, click here.

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Report Shows Mobility is 'Fueling the Digital Surge' https://mobilemarketingwatch.com/report-shows-mobility-is-fueling-the-digital-surge/ Fri, 07 Mar 2014 14:15:20 +0000 http://www.mobilemarketingwatch.com/?p=40033 According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses. To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations. So what...

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Report Shows Mobility is 'Fueling the Digital Surge'According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses.

To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations.

So what did the survey results show? Check out the condensed findings presented in the infographic below.

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AT&T, IBM Partner to Advance The Internet of Things https://mobilemarketingwatch.com/att-ibm-partner-to-advance-the-internet-of-things/ Wed, 05 Mar 2014 14:15:11 +0000 http://www.mobilemarketingwatch.com/?p=39952 At the heart of almost every alliance forged between industry giants is a grandiose objective or admirable mutual goal that, when attained, generally benefits the world at large. Such may be the case once again this week as AT&T and IBM have announced a new global alliance agreement to develop solutions that help support the...

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AT&T, IBM Partner to Advance The Internet of ThingsAt the heart of almost every alliance forged between industry giants is a grandiose objective or admirable mutual goal that, when attained, generally benefits the world at large.

Such may be the case once again this week as AT&T and IBM have announced a new global alliance agreement to develop solutions that help support the “Internet of Things.”

“Smarter cities, cars, homes, machines and consumer devices will drive the growth of the Internet of Things along with the infrastructure that goes with them, unleashing a wave of new possibilities for data gathering, predictive analytics, and automation,” said Rick Qualman, Vice President of Strategy & Business Development, Telecom Industry, IBM. “The new collaboration with AT&T will offer insights from crowdsourcing, mobile applications, sensors and analytics on the cloud, enabling all organizations to better listen, respond and predict.”

In a nutshell, the companies will combine their analytic platforms, cloud, and security technologies with privacy in mind to gain more insights on data collected from machines in a variety of industries.

The new AT&T and IBM alliance will initially focus on creating new solutions targeted for city governments and midsize utilities. These organizations intend to integrate and analyze vast quantities of data from assets such as mass transit vehicles, utility meters, and video cameras. As a result, cities may be able to better evaluate patterns and trends to improve urban planning and utilities can better manage their equipment to reduce costs.

“This collaboration of two world-class companies will help deliver a more connected planet,” said Chris Hill, Senior Vice President at AT&T Advanced Solutions. “We share a vision that the ‘Internet of Things’ will help companies in a variety of industries rely on their remote assets and connected devices to take their business to the next level.”

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Want Email Marketing Results? Then You Must Go Mobile… Now https://mobilemarketingwatch.com/want-email-marketing-results-then-you-must-go-mobile-now/ Wed, 19 Feb 2014 15:00:29 +0000 http://www.mobilemarketingwatch.com/?p=39587 The mobile audience is more important than ever when creating email marketing campaigns. The fact is that over 50% of all email messages are now opened on mobile devices. Not only that but reading email now outranks phone calls as the most popular activity on smartphones. Simply put, what this means is that marketers need...

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Want Email Marketing Results Then You Must Go Mobile... NowThe mobile audience is more important than ever when creating email marketing campaigns. The fact is that over 50% of all email messages are now opened on mobile devices. Not only that but reading email now outranks phone calls as the most popular activity on smartphones.

Simply put, what this means is that marketers need to make sure that their messages are being built for mobile. With the kind of penetration that email now has, reaching mobile readers is now something that can make or break an entire email marketing campaign.

Below are 5 tips that can help marketers reach this new and fast-growing mobile segment of email readers.

Tip 1: Make your message easy to read and act on

Frankly, with so many things vying for their attention when they are using their mobile device (you know, like other people, the TV, work, etc.), email messages must be not only easy to read but also easy to act on using their mobile devices. If not, the email will either be ignored or, even worse, a user will unsubscribe.

Tip 2: Start as small as possible

It’s easier to first start building messages by way of designing a mobile email experience and then, once this has been conquered, work up to a desktop compatible version. The reason is that it’s easier to expand mobile designs to retrofit desktop content and also the fact that scaled viewing issues can be more easily avoided.

Tip 3: Use responsive email design

Simply put, mobile devices come in a wide variety of sizes. From Apple’s iPhone, to tablets with 10-inch screens, responsive email Design will allow your message to adapt itself to the screen size of any device. Some might argue that scalable design is a better choice, but responsive design will allow content to be modified so that it will be optimally viewed on all mobile screens.

Tip 4: Ask for the sale while your customer is still in their Inbox

We talked before about making it easier for users to act on your marketing message, and that includes engaging with them while they are still in their inbox instead of trying to drive them to another location on the web. This means that you need to provide enough details, copy and images in order to entice them to make a purchase decision right then and there, something that avoids barriers put up by slow load times, landing pages that aren’t mobile optimized, and readers that multitask.

Tip 5: Use templates

There are plenty of templates available that are well-designed and attractive as well as being ready to go on the spot. A mobile marketer can get going right away with mobile responsive templates that include, for example, video widgets that play in place as well as excellent calls to action.

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New Version of SAP Mobile Platform Making Waves https://mobilemarketingwatch.com/new-version-of-sap-mobile-platform-making-waves/ Mon, 28 Oct 2013 14:20:24 +0000 http://www.mobilemarketingwatch.com/?p=37043 In order to meet heavy business demand for secure, cost-effective mobile app development both on premise and in the cloud, SAP has something for those concerned with these particular matters. Today we’re getting our first look at the 3.0 release of SAP Mobile Platform and a cloud version powered by the SAP HANA platform for...

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New Version of SAP Mobile Platform Making WavesIn order to meet heavy business demand for secure, cost-effective mobile app development both on premise and in the cloud, SAP has something for those concerned with these particular matters.

Today we’re getting our first look at the 3.0 release of SAP Mobile Platform and a cloud version powered by the SAP HANA platform for real-time enterprise performance.

MMW has been told that the latest versions are “intended to provide unmatched productivity for developers via a comprehensive set of platform services, an open standards-based architecture and by embracing a ‘bring-your-own-tools’ (BYOT) strategy through integration with third-party development tools.”

Millions of developers shall be able to use SAP Mobile Platform to create beautiful user-centric employee, business and consumer mobile apps, rather than spending time learning new tools and protocols. The announcement was made at SAP TechEd, being held October 21-25 in Las Vegas.

 

“Today’s most successful businesses run mobile, so to stay competitive companies need to move quickly to implement a future-proof mobile strategy on an integrated, open, standards-based mobile platform,” says Anthony Reynolds, senior vice president of Worldwide Mobile Sales and Solutions at SAP.

“We worked extensively with customers and partners to design and build our breakthrough new platform to provide a seamless user experience that lowers total cost of ownership for IT and lowers total cost of development for any type of mobile app,” Reynolds adds. “Early interest and feedback is fantastic and we are excited to bring this new platform to the broader market.”

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