Mobile Marketing’s Collegiate Presence Keeps Growing

Mobile marketing is quickly becoming one of the hottest emerging fields of study at institutions of higher learning.

This fall, new online classes devoted to mobile marketing will be provided by Union County College’s Office of Continuing Education in the great state of New Jersey.

“Anyone who completes all three mobile marketing classes will earn a certificate in Mobile Marketing,” the report from NJ.com confirms. “The three new classes offered will be Introduction to Mobile Marketing, Creating Cell Phone Apps for Your Business (non-technical course), and Advanced Mobile Marketing.”

In these classes students will find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. They will also get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, students will get the knowledge needed to implement a mobile marketing plan for their organizations.

Introduction to Mobile Marketing spans Sept. 4 through Sept. 28 ($195), Creating Cell Phone Apps for Your Business spans Oct. 1 – Oct. 26 ($245), and Advanced Mobile Marketing spans Nov. 5 – Nov. 30 ($245).