On Monday, the Global Strategic Management Institute (GSMI) confirmed it’s upcoming 4th installment of the Mobile Marketing Strategies Summit.
The annual summit is designed to provide an outlet for educating corporate decision makers on the value of a comprehensive mobile marketing strategy.
The organization today revealed that the new early bird registration deadline is Friday, June 22nd. This year’s summit will be held in Boston, Massachusetts over September 19th and 20th, 2012.
The Summit includes dedicated B2B and B2C tracks, providing attendees with presentations and case studies of proven success by brands like ESPN, JetBlue Airways, Travelocity, PayPal, Nielsen, Cars.com, Tasti D-Lite, American Express and more.
According to details revealed today, the general summit’s dedicated B2B and B2C tracks cover topics such as crafting mobile apps, location based marketing, social media integrated with mobile, mobile marketing best practices, understanding the consumer in the context of traditional media, defining an organization’s mobile strategy and more.
