Location-Based Marketing Takes Center Stage At Upcoming Event- Promo For MMW Readers
Location-based marketing and advertising is a hot topic these days, as brands scramble to learn how to best leverage the…
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Study: US Retailers Jockey For First-Mover Advantage In The Mobile Channel
Forbes Insights released an interesting study yesterday that asked executives at leading US retailers about their mobile plans, with nearly…
Bluetooth Proximity Marketing Comes To National Hotel Chains Thanks To QderoPateo & Kommunity Kiosk
Qdero Pateo, the innovative mobile technology company we’ve covered many times in the past, announced today they’ve partnered with Kommunity…
Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A Savior?
A new report published recently by comScore indicates a steep decline in consumer brand-loyalty over the past two years, leading…
Foursquare Sets Sights On Monetization, Launches Local Business Dashboard
No one quite expected Foursquare would grow so large so fast. Like other fast-growing Web companies, Foursquare has an enormous…
What Happened To Proximity Marketing?
I’ve always been intrigued with the concept of proximity marketing, but a perceived lack of interest in the U.S has…
Mobile Coupons Still Leading Location-Based Marketing
Location-based marketing is a method that has a lot of potential, but relies heavily on the technology of mobile devices…
Study: Latest Mobile Internet Trends From Openwave
Openwave systems, maker of the popular Openwave Mobile Analytics solution, published a study recently that outlined the latest key trends…
Conversation With… Limbo’s Jonathon Linner
Eighties idol Rick Springfield once sang, “We all need the human touch.” That’s what Limbo, a niche mobile social network,…
Where’s Location-Based Marketing These Days?
Throughout all the mobile marketing news coming out day after day, why isn’t there a larger mention of location-based marketing?Â…