Dialing Down the ‘Creepy’: CEO Says Snapchat Tops at Reaching Young Without Privacy Invasions
Anybody who’s anybody has been in France this week at the annual mega Cannes Lion convention. That includes Snapchat CEO…
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Jaffray: Forget iAd, Apple Pay May Be Fruit of Future Profit
What’s happening with Apple’s iAd — the costly mobile advertising network the company thought would make hay? Not much. So…
Paid Search Advertising Continues to Go Mobile
Regardless of the search engine in question, pay-per-click and paid search advertising has long been an effective method of online…
TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get…
Hipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads
Our friends over at Hipcricket published an interesting survey recently that looked at the interest and participation consumers have for…
TapIt! Launches New Self-Serve Mobile Advertising Portal
Mobile advertising provider TapIt! announced recently the debut of its brand new self-serve platform, allowing brands to launch mobile ad…
Angry Birds Claims it’s the Biggest Mobile Ad Publisher on the Planet, Larger than Google
In an interview with the Business Insider during the IGNITION Conference last week, the CMO for Rovio — maker of…
Smaato: Global Mobile Advertising Fill Rates Continue to Decline, Worldwide Average at Just 18%
Mobile optimization and advertising provider Smaato has published its latest 2011 Mobile Metrics Report for Q2, and while it covers…
Mobile Ad Platform Adfonic Raises $7.5M in Funding, Now Serves 8K Publishers & 15B Monthly Impressions
UK-based Adfonic, a mobile advertising platform that leverages an auction-based format, announced $7.5M in additional funding today. After a series-A…
Millennial Media Details Travel Mobile Advertising Vertical in Latest S.M.A.R.T Report
In its latest S.M.A.R.T Report for July, Millennial Media takes a deep look at the travel vertical in terms of…
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