Mobile-Focused Firm Scores Industry Props
On Thursday morning, MMW was briefed by the team at mobile ad platform Motive Interactive, which has earned the Globee…
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Why Social Networks Are The Next Big Mobile Advertising Platform
The following post is a guest contribution from Eric Mugnier, U.S. senior vice president at M&C Saatchi Mobile in New…
TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get…
TapIt! Launches New Self-Serve Mobile Advertising Portal
Mobile advertising provider TapIt! announced recently the debut of its brand new self-serve platform, allowing brands to launch mobile ad…
MoPub Debuts its “MoPub Marketplace,” a Real-time Bidding Platform for Mobile Advertising
MoPub, a relatively new mobile advertising startup founded by former AdMob and Google employees, has announced the launch of its…
Mobile Ad Platform Adfonic Raises $7.5M in Funding, Now Serves 8K Publishers & 15B Monthly Impressions
UK-based Adfonic, a mobile advertising platform that leverages an auction-based format, announced $7.5M in additional funding today. After a series-A…
Millennial Media Generated Nearly $50M in Revenue for 2010, Up 3000 Percent From 2007
The largest remaining independent mobile advertising network, Millennial Media, revealed that it earned $47.8M in 2010 revenue — up over…
Moolah Media Debuts New Ad Units To Identify And Monetize Mobile Users, Launches $3M Development Fund
Newly launched Moolah Media, a Cost-Per-Action (CPA) and Cost-Per-Lead (CPL) mobile advertising provider that just launched in December of last…
Upstream Deploys Real-Time Game Mechanics For Its Mobile Marketing Platform
Upstream, a global mobile marketing company with operations in over 40 countries, has announced new “Gamification” features for its Marketing…
Mocean Selected To Power Mobile Ads For Flirtomatic’s 4.5M Users
It was announced today that Flirtomatic, the fast-growing Online and mobile social network service with over 4.5 million users, has…
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