Can You Really Take the Guesswork Out of Mobile Advertising?
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
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Infographic: Analytics Driving Digital Marketing
It’s been said that in the world of mobile marketing, there are three little letters more intimidating than IRS and…
Is Mobile Ready for Yahoo’s New Native Ads?
Jumping on the native ad bandwagon, Yahoo is now actively touting a pair of new ad units that include an…
TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get…
Survey: “Low ROI” Cited As Main Reason For Not Increasing Mobile Advertising Spend
In a new survey conducted by Relevancy Group on behalf of Pontiflex, it was found that a large majority of…