MMA Announces Finalized Measurement Guidelines For Mobile App, Web Advertising
On Thursday, the Mobile Marketing Association (MMA), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) announced the…
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TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get…
On The ‘Lookout’ For Aggressive Mobile Advertising
With the goal of keeping mobile advertising responsible and as non-intrusive as possible, mobile security firm Lookout is behind a…
Mobclix Index: Android & iOS Users More Engaged With Apps At Night, More Engaged With Ads In The Morning
Mobile advertising provider Mobclix has published it’s latest infographic as part of its “Mobclix Index” series for June, outlining some…
Greystripe Sees 200% Growth Spike For “iFlash” Ads Following iAds Announcement
Even though sticker shock is weighing down excitement for the upcoming launch of Apple’s iAd mobile advertising platform, other providers…