TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get…
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Mobile Local Ad Revenues to Top $2.8 Billion by 2015
On Thursday, the local media mavens at BIA/Kelsey released its five-year outlook for US mobile local advertising. And if the…
Restaurant Sees 800% ROI, Boosts Click-Through By 539% With Mobile Click-To-Call
Google has long been a major proponent of click-to-call. It’s been a central element to their mobile display offerings, and…