It’s the latest in MMA’s free webinar series offering an opportunity to learn more about recent consumer surveys and case studies, TCPA, and other cutting-edge mobile topics.

On Monday, the MMA emailed a reminder to prospective webinar attendees asking them to register.

Space is limited on a first-come, first-serve basis, the organization says.

The MMA reaffirmed this week that today’s webinar will present “surprising new data” on consumer preferences. For example, three quarters of mobile consumers surveyed in eight countries would allow their location to be used by brands.

Further data from the USA results indicate that social media web site ads are ineffective with 71% responding that they were “not at all likely” or only “somewhat likely” to engage.

To register for  the webinar, click here.

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“Turning Mobile Marketing into Consumer Purchases” is scheduled for Tuesday, June 4, 2013 11:00 a.m. PST.

“While mobile marketers have become very adept at utilizing the power, reach, and momentum of the mobile device to drive product interest and inquiries, conversion to purchases has lagged far behind,” the MMA says.

Challenges such as checkout integration, mobile site optimization, and wallet adoption and acceptance have proved significant barriers to driving more prolific product purchases on mobile devices. This is evidenced by the fact that the click-to-purchase conversion rate for the desktop is four times higher than that on mobile devices. What’s been missing is an effective way to turn the consumer “buying moment” into a call to action that yields an instant purchase.

According to the webinar’s description, the information on tap will help participants learn how to create a consumer experience “that is fast, efficient, and intuitive, eliminating the historical barriers to purchasing via mobile devices, without requiring merchant integration, by leveraging your existing online store, and overcoming digital wallet limitations.”

To register, click here.

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The webinar – “Social Media Integration, Meet Mobile Marketing ROI” – will highlight and explore how social media and all digital marketing have become forever linked.

And the research, case studies and proven tactics are truly showing themselves as ubiquitous in application for any Social Media Strategy. Whether it’s the explosive growth of Mobile in APAC or the Social Media success stories in the US, all companies that embrace the trends and boldly executing are seeing tremendous ROI…and we’ll show you why and how.

The MMA says that the forthcoming webinar will cover:

• Mobile: Top Trends and Tips from the experts on the forefront of SoLoMo (Social Local and Mobile)
• Facebook & Mobile Adoption: Facebook Amplification Tactics Driving Increase in Sales of over 200% for brands like Starbucks, Target and Amazon
• Mobile Combo with Youtube & Video: How to build an engagement strategy around your social actions and engaging video content
• Integrated Marketing: Aligning your social strategy across with existing and departmental goals and attribution models to prove it.
• Online Marketing Institute: Research and Case Study examples from SAP, Cisco, Starbuck, Amazon, Intel.. pointing the way to the foundational principles of Social Success.
• Analytics: Ways to plan your social media marketing strategy and measure success through Mulit-channel Attribution Models

To sign up for Tuesday’s webinar, click here.

The post MMA Webinar to Tackle Social Media Integration, Mobile Marketing ROI appeared first on Mobile Marketing Watch.

This week, news came to light that December 9th was eBay’s “biggest mobile shopping day” ever.

On that date, eBay saw its transacted mobile volume spike 133% over what was 2011’s biggest mobile shopping day – December 4th.

Steve Yankovich, eBay’s VP of mobile, says that one-third of all eBay transactions are “touched” by mobile, meaning “users access listings or post via mobile even if the sale isn’t made on a mobile phone.”

“We’re seeing a change in the way people are shopping because of mobile, and this has turned the holiday shopping calendar on its head,” Yankovich tells Tech Crunch. As of this writing, eBay and PayPal forecast $10 billion in mobile transactions and mobile payments volume.

To learn more about eBay’s power play in mobile, check out the infographic below.

The post eBay Touts ‘Biggest Mobile Shopping Day’ appeared first on Mobile Marketing Watch.

This webinar will discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention.  “While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains.  “Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”

Brent Hieggelke, CMO of Urban Airship, will discuss how different types of organizations deliver real-time, context-driven interactive engagement using push technology.  Based on real-world examples, the webinar will also uncover best practices and new technologies to help put these practices into place.  The goal is that attendees will walk away knowing how to bring together customer location, CRM, and customer-stated preference data to build relationships that translate into improved customer lifetime value.

The webinar is scheduled for Tomorrow, August 21st at 10am PDT.  You can register to attend here.

The post Webinar Tomorrow: Mobile App Engagement & Retention Using Mobile Push Messaging appeared first on Mobile Marketing Watch.

Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention.  “While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains.  “Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”

Brent Hieggelke, CMO of Urban Airship, will discuss how different types of organizations deliver real-time, context-driven interactive engagement using push technology.  Based on real-world examples, the webinar will also uncover best practices and new technologies to help put these practices into place.  The goal is that attendees will walk away knowing how to bring together customer location, CRM, and customer-stated preference data to build relationships that translate into improved customer lifetime value.

The webinar is scheduled for Tuesday, August 21st at 10am PDT.  You can register to attend here.

The post New Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging appeared first on Mobile Marketing Watch.

Mr. Maxwell was kind enough to let us know that his company is launching a series of in-depth weekly webinars on mobile marketing topics, which are free to the public.

He calls the webinars an “outgrowth of our popular public workshops here in San Francisco.”

Lucky for our readers, the next webinar workshop, “The Three Pillars of Mobile Marketing,” is scheduled for this morning at 10am Pacific. Mr. Maxwell says it covers the key distinctions between SMS, native apps, and mobile web, and how they work together to amplify campaign ROI.

If you’re interested, you can sign up here – http://mobilewebup.com/webinars/

The webinars typically run just under one hour, including Q&A. Enjoy!

The post Mobile Web Up Hosting Online Mobile Marketing Webinar This Morning appeared first on Mobile Marketing Watch.