When it Comes to Mobile Marketing, Text Beats Apps Hands Down
The following is an exclusive guest contributed post from Joe Brannon, CEO of textLIVING. Smartphones are quickly becoming the digital…
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Compelling Content Still The Backbone of Mobile Marketing
With SMS now accessible by 98% of U.S. mobile phone users, yielding the highest open rate within mobile marketing, text…
mobileStorm Publishes a New Guide to SMS Short Code Management
This week, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology – published its newest…
Puttin’ on the Ritzy’s: an SMS Marketing Success
At this rate, SMS might as well be the abbreviation for “so much success.” Just ask the folks at Ritzy’s,…
UNICEF Turns to IBM to Help African Youth
IBM and the U.S. Fund for UNICEF have just announced a collaboration with UNICEF Uganda on something called “U-report.” U-Report…
WhitePages Wants to Help Marketers Comply with New FCC Regulations
The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource…
Infographic: How to Write Effective SMS Messages
A new infographic shared by the team at MarketingProfs serves up a series of insightful tips for writing effective SMS…
Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their…
Innovation is Relative. Don’t Let it Move your Business Backwards
The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Have you ever been…
Short Codes are Not a Scam
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides…