Wix App, we’re told, lets users fully manage their websites and Wix operating systems on the go, wherever they are, in order to run their businesses in real time.

The app reflects customer demand for robust mobile functionality and positions Wix as one of the leading providers of OS solutions for small business around the world.

Wix App is part of the larger Wix OS solution which enables users to create, manage and market their businesses anytime and anywhere. Wix App is an interface that streamlines the day-to-day mobile management that businesses need to operate ecommerce, marketing, customer service and communications with global customers and visitors.

“Our new Wix App is a gateway to our extremely powerful and robust operating system. Business owners and bloggers who pride themselves on their stunning websites will never miss a beat. Whenever there is an important activity — a purchase, booking, inventory demand, blog subscriber, or an update to the Wix platform, Wix users will receive a notification on their mobile device. As our users continue to create stunning websites, it is our mission to make designing, managing the operating system, and marketing their businesses as simple as possible,” said Adi Zelner, Head of Wix App at Wix.com. “Approximately half of our company is focused on research, development and design, and committed to continually delivering the most powerful tools for our 92 million global users.”

To learn more, click here.

The post New Wix App Provides a ‘Powerful Mobile Operating System’ for Small Business appeared first on Mobile Marketing Watch.

The first of its kind in Asia, we’re told that the app on Eikon App Studio provides ratings on startups, thus enabling finance and technology professionals to stay on top of the growing world of startups.

The financial industry is increasingly turning to open technology standards to drive innovation and flexibility in a complex business landscape.

Eikon App Studio provides an open environment where the financial industry has access to a new generation of apps that “foster innovation and improve productivity.”

The Oddup app is now available to Eikon users on App Studio, a financial app development platform that allows users to access specialized apps and streamline workflow needs as well as enabling third-party developers to integrate their app in Eikon and amplify their reach.

“At the core of Thomson Reuters is openness at every level of the financial ecosystem. The partnership with Oddup demonstrates Thomson Reuters’ commitment to open technology, helping the wider financial industry become more flexible, efficient and innovative. By combining Thomson Reuters’ technology and data with Oddup’s expertise in startups, we aim to foster creativity and innovation. When sharing and collaboration happens between partners, customers benefit from more choices and knowledge,” said James Mirfin, Managing Director of North Asia at Thomson Reuters.

The post Thomson Reuters Touts New Partnership With Oddup, Startup Rating App appeared first on Mobile Marketing Watch.

The following is a guest contributed post to MMW from Yael Tolub, the VP of Marketing  at Clicktale.

There is no doubt about it: mobile is no longer “nice to have.” Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, according to comScore. Everywhere you look: Shutterfly, Etsy, Buzzfeed, Google Maps, Amazon – there are examples of amazing mobile experiences.

Marketers no longer have to decide whether to invest in mobile marketing. Instead, they are faced with deciding between marketing their mobile apps or mobile sites (or both?).

To fast forward to the needed answer is to disclose that there is no one right answer for every business. When deciding between mobile app and mobile site marketing, the right answer will depend on your needs, your goals, and your audience.

However, before we get ahead of ourselves, let’s break it down.

Thought-provoking mobile statistics

Though it may differ slightly per audience segment, in general:

• Emarketer reports that in 2015, users spent nearly 3 hours per day on their mobile devices
• TechCrunch tells us that 85% of that time is spent in mobile apps (approximately 150 minutes, by my calculation)
• Comscore reports that 88% of that time is spent in the user’s top five apps and 97% (approximately 145 minutes, again – my number) in the top 10 apps – including social media, games, news, radio, messaging, etc.

Basically, this means that the top apps are thriving. Facebook, Angry Birds, Evernote, and Snapchat are golden. Apps that are not in the record books, however, have a different experience altogether – they are competing for the 5 minutes per day a user spends in mobile apps, but not in the top 10.

If your users consider your app one of their favorites (or if such a goal is attainable), investing in marketing your mobile app may be wise.

When it comes to mobile web, the reach is broader and the pot seems to be more evenly shared among the players:

• In the top 1,000 mobile websites, the average monthly unique visitors is 8.9 million (compared to 3.3 million for apps), and is growing rapidly

Marketing your mobile site may have greater chance for positive ROI if yours is not Twitter or Candy Crush.

• This year, in-app advertising will cost advertisers over $30 billion, while mobile web will total just over $10 billion

If you monetize your app through advertising, then investing in its growth may be worthwhile.

• Google indexes content from within apps and has over 100 billion links within apps When Google finds in-app content that points to a mobile app you don’t already have installed on your smartphone, it will offer you the option to “stream” the app instead. Also, sites that are responsive, appearing and performing well on a variety of devices, appear higher on Google search results.

This points to a benefit of investing the marketing budget in the site and letting Google index the app on its own.

• The Zero Moment of Truth (ZMOT), as coined by Google, tells marketers that “If you’re available at the Zero Moment of Truth, your customers will find you at the very moment they’re thinking about buying, and also when they’re thinking about thinking about buying.”

Understanding your users’ journey is critical information when deciding how to allocate marketing spend.

So, which do you choose to promote?

If your business has both an amazing mobile app and a spectacular mobile site, which should you dedicate your marketing efforts to, first and foremost?

Again, this depends on where your business is in its growth process and what your acquisition and retention goals are:

Mobile App Marketing Use Case

Invest in marketing your mobile app if: you want fewer users, but ones who will have a long lifetime value and spend more time using your interface.

Mobile Site Marketing Use Case

Invest in marketing your mobile site if: you want as many visitors as possible and if your mobile site is one platform within the buyer journey (i.e., offering Click to Call options).

An omni-channel strategy

Both investments, as with all marketing efforts, should be properly monitored, tracked, and analyzed – and the results should be combined with other channels to fully comprehend your omnichannel users in the digital world.

Another strategy to consider is to market your mobile site to a general audience. Once they visit your site, you can then market your app to them. The thinking behind this strategy is that you will offer an “easier” alternative to the masses, but those who truly want more engagement can find it using the app.

The definitive answer: Where should you invest your effort?

To find your definitive answer, you need to start by answering some questions.

1. What is your growth strategy?
2. Who is your target audience, what is their journey, have you identified their ZMOT?
3. Does your business need to focus on retention or acquisition?
4. Can your app honestly make it into the top 50 apps people use daily?
5. Does your product even need an app?
6. What can you present in an app that you cannot present on a mobile site?

By answering these six questions, you can start build a strategy that will reveal your answer. Maybe you will find that now, marketing your mobile site is more important than your app, but 6 months down the line, this could change. Only armed with your own business strategy can you decide which is right for you: mobile app or mobile site marketing.

The post Should You Invest in Promoting Your Mobile Site or Mobile App? appeared first on Mobile Marketing Watch.

Specifically, Perk will purchase the rights to the Viggle name and brand as well as the entirety of Viggle’s interests in the Viggle App.

The app, if you’re not familiar, is a mobile and tablet application that uses incentives to make content consumption and discovery more rewarding for media companies, brands and consumers.

Launched in 2012, the Viggle App is an advertising platform that works on mobile phones and tablets allowing users to earn rewards by watching TV and listening to music.

After downloading and creating an account, consumers are able to play games along with TV shows, share comments through social media, answer trivia questions and discover more about the show.

The post Perk Wants a Piece of Viggle App appeared first on Mobile Marketing Watch.

As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, many are finding it was a banner year for mobile with more people shopping online than in stores and mobile traffic exceeding desktop traffic for the first time on Black Friday.

That’s the opening salvo in yesterday’s announcement from Urban Airship.
To add depth to the details, the mobile engagement platform released preliminary results of its third annual Cyber Week study using aggregate data from hundreds of retailers’ apps.

Analysis shows retailers promoted holiday deals earlier and more often than years prior, significantly ramping up activity two weeks in advance of the big holiday shopping weekend.

“Whether it’s the growing percent of online sales completed on mobile devices, or mobile’s broader influence on all offline sales, which has doubled every year for the past three years, it’s very clear that mobile is changing how retailers market and how consumers buy,” said Erin Hintz, CMO of Urban Airship. “We’re thrilled to see retailers adopting opportunities highlighted by last year’s findings, and look forward to partnering with them on additional best practices coming out of this year’s analysis.”

The post Urban Airship: Retailers’ Apps Shows Mobile’s Growing Influence on Holiday Shopping appeared first on Mobile Marketing Watch.

A time for platforms and debates. For talking points and press conferences. And also, it appears, for a bit of cleverness.

Developer Julio Castillo will probably poll well enough to make into the next debate (either party!) now that news of his “Trump Trump” app has hit the press.

Earlier, Castillo had launched “K Blocker,” a content-blocking extension for iOS 9 that turns away all Kardashian-related content.

“On the heels of the glorious extension’s release, Castillo has gifted us with another gem — the ‘Trump Trump’ extension which offers iOS 9 users the opportunity to enjoy a Donald Trump-free Internet experience,” reports Forbes.

Castillo is a co-founder of furtiv Ltd. an independent app development company. Fortunately for the appmeisters at furtiv, they won’t have to live with the consequences of the next presidential election: its headquarters is in Helsinki, Finland.

“After I made a Kardashian blocker for iOS … I was flooded with requests for a Trump blocker,” Castillo told Forbes. “I don’t know if we are heading towards a future where we’ll be able to block everything that we don’t like, but here’s my small contribution to dystopia.”

Ah, political season — a time for dystopia, too. And also, it seems, for dumping The Donald.

The post Want to Dump Trump? New ‘Trump Trump’ App Blocks The Donald on Your iPhone appeared first on Mobile Marketing Watch.

“Our mission at Fly Labs has always been simple: to help people make the most of their photos and videos,” the company said in an announcement on its website.

In fewer than two years, the Fly Labs team says that its video editing apps have been downloaded more than 3 million times (in more than 150 different countries).

All told, more than 20 million videos have been created with apps made by Fly Labs, the company says.

“We’re excited to continue on our mission by joining Google and the Google Photos team in Mountain View, California,” the post explains. “Google Photos is a home for your life’s memories, powered by Google’s machine learning and computer vision technology. It’s a perfect match for what we built at Fly Labs, and we’re looking forward to folding our technology into Google Photos. We’ll be pouring the same passion into Google Photos that we poured into Clips, Fly, Tempo and Crop on the Fly.”

Financial terms of the deal were not announced.

The post Google Acquires iOS Video Maker App appeared first on Mobile Marketing Watch.

Created in response to backlash against intrusive mobile advertising and challenged faced by ad-blocking technologies, Scratchy is an opt-in game. Players pick the brands they want to win rewards from. The game replicates a traditional lottery scratch card and users ‘scratch’ three of six tiles hoping to find 3-of-a-kind brand logos. Users can win direct rewards from $5 and up off purchases depending on the level they are playing. Savings can increase in value as a player advances.

To continue momentum, Scratchy allows users to have ten scratches a day which is increased by progressing in levels, social sharing, and inviting friends.

Brands engage with willing consumers and consumers get to follow and receive offers from brands they want without outside noise and distractions.

Scratchy launches with rewards and offers from such global brands as Apple, Best Buy, Converse, Banana Republic, American Eagle, Adidas, Nike, Gap, H&M, Bloomingdales, Ray-Ban, Victoria’s Secret, Chipotle, Starbucks, Whole Foods, Sephora, Bed Bath & Beyond, Crate & Barrel , CB2, UBER, Steiner sports, Fanatics and Amazon

Scratchy is a free iOS app and is available as a free download in the App Store. Android version is expected soon.

The post Scratching a Mobile Itch: Scratchy Game App ‘Rewards’ Customers with Savings appeared first on Mobile Marketing Watch.

Tribute is a video montage of friends, family, and loved ones and the first mobile-web software that makes it easy to create beautiful, collaborative video montages that can be shared with people all over the world — even customers and clients.

It is also equipped with a concierge interface that will essentially create the entire montage for you.

Tribute has developed a range of cutting edge inventions designed to simplify and revolutionize the way we send and create videos.

Tribute’s streamlined process is broken down into three simple steps:

1. INVITE YOUR FRIENDS: Easily rally your “tribe” to action
2. COLLECT VIDEOS: Receive large files and send reminder
3. COMPILE YOUR TRIBUTE: No editing or technical experience needed

Want to check it out? You can do so here.

The post Rocky Balboa Style Marketing: Tribute Connects People with Video Montages appeared first on Mobile Marketing Watch.

Amazon’s pledge is to provide Android consumers with a compendium of top apps that are 100% certifiably free – with no hidden in-app purchases required.

A genius marketing ploy? Perhaps. The digital doyen made sure an email got to consumers, emphasizing that the new underground mall offers more than “ten thousand dollars in apps, games, and in-app items that are actually free.”

Amazon is reportedly working with thousands of developers to offer a service that assures customers that the apps and games listed as free are really and truly free.

Amazon cited the common trick in its missive: “They use in-app payments to charge you for special items or to unlock features or levels.”

Amazon Underground? It may be … well … underground, but it wants to stay free of the dirt usually dished on apps falsely advertised as “free.”

“You will find 100% free versions of popular premium titles,” the letter stated. “We’ve made this possible by working out a new business model with app and game developers.”

The relevant apps and games are being marketed under an “Actually Free” banner.

But there’s always a catch, isn’t there? Users reportedly have to download Underground directly from Amazon.com — not a simple thing, especially for users without Fire phones.

Word to the wise: The Verge has pointed out that the process entails changing security settings and installing an .apk to access content that is largely available in the Google Play Store already.

The post Amazon Goes Underground: Launches Store Offering ’Really Free’ Android Apps appeared first on Mobile Marketing Watch.