Amazon on Wednesday lifted the veil on the Fire Phone, representing the online retail giant’s bold foray into smartphones.
Amazon CEO Jeff Bezos says the long-rumored device is designed specifically for Amazon Prime customers.
“At first blush,” says Matt Burns of TechCrunch, “it looks like any other smartphone currently on the market, but it has a secret: the ability to track a user’s head.”
This is done through four corner-mounted, front-facing infrared cameras and produces wild 3D effects. But it’s not traditional 3D in the sense that images pop out of the screen. The head-tracking tech adds depth to the phone. It’s like looking down a street. But into your phone’s screen.
According to Amazon, Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine.
Fire ships on July 25th and is available exclusively on AT&T.
Fire with 32GB is available for $199 with a two-year contract.