Ahead of the weekend, Copenhagen-based ad tech company Calldorado announced a substantial fund of $12 million to help talented mobile app developers and publishers by financially supporting their apps’ growth and success in the competitive Android app market.
“The Calldorado App Growth Fund is intended for publishers using the Calldorado Software Development Kit (SDK). It is designed to support the growth of existing apps by providing the funds for user acquisition to help grow and develop the user base for the app to ensure its longevity,” says Claudia Dreier-Poepperl, CEO and Founder of Calldorado, in a provided statement. “One of the key benefits is Calldorado’s unique funding model which, unlike other global investment companies, doesn’t require equity or ownership but instead is based on marketing budget in exchange for revenue share. Therefore, there is no financial risk to the publisher who still maintains full ownership, and rights to the app. This is a quick and easy way of securing capital to drive exponential growth.”
Along with the investment, publishers will benefit from Calldorado’s dedicated in-house team of specialists in user acquisition, asset creation and monetization. They will support the publisher to ensure long term sustainability of the app by expanding the user base to maximize revenue. They will also ensure that the app is fully compliant with relevant policies.
To find out more about the Calldorado App Growth Fund and how to apply, check out www.calldorado.com.