5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National…
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In-App Mobile Ad Fraud Up 800 Percent
Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of…
How Flutter Looks Set to Transform Android and iOS App Development
One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce…
The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major…
A Marketer’s Guide to Harnessing Micro Mobile Moments
The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the…
The Tappx Guide to Current and Emergent Mobile Ad Formats
The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people…
Op-Ed: The Next Billion Mobile Users
The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years…
Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…
Nielsen Study Confirms Airport Advertising Effectiveness
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today…
First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association
This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security…