VMob, a cloud-based personalization platform built for retailers and QSRs, shared some big news with MMW in recent days.
The company has just announced that its comprehensive data and business intelligence is now available through Microsoft Power BI (a cloud-based business analytics service that provides a single view of the most critical business data).
“The vast amount of meaningful data that spans the customer lifecycle is essential to the success of retailers and QSRs,” said Scott Bradley, CEO of VMob. “Yet, understanding precisely how to use that data to increase sales requires advanced technical capability that previously took significant time and resources. The VMob content pack on Power BI fills this requirement via an easy to use solution. Marketers can create customized dashboards to understand what’s working, when and why, and advance the in-store customer experience to grow their business.”
Microsoft Corporate Vice President James Phillips, who heads the company’s new business applications, platform and intelligence team, added in a provided statement: “One of our pioneering partners in the practical application of marketing insights and analytics, VMob demonstrated McDonald’s success with Power BI at our annual Worldwide Partner Conference this year.”
