The Role of Company Data Providers in Market Research
Data has become the foundation of trust and research. In market research, data is used to understand a customer’s needs,…
Agencies
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Choosing the Right Digital Marketing Agency: A Guide for Businesses
In today’s digital age, the success of any business is closely tied to its online presence and marketing efforts. Whether…
The Future of Digital Marketing: How Agencies Are Adapting
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for agencies to thrive. With rapid…
Mindshare Wraps Up 2015 on Top Across All Major Awards
Mindshare, a global media agency network that is part of WPP, has ended the year with the “top awards” across…
VMob Touts Big News for its Personalized Mobile Marketing Analytics
VMob, a cloud-based personalization platform built for retailers and QSRs, shared some big news with MMW in recent days. The…
Ad Tech Titan Tackles The Critical Cause of Child Safety
In an important move benefiting child safety and law enforcement efficiency, Rocket Fuel — a programmatic marketing platform provider —…
MMA Touts Winners of 2014 Global Smarties
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar…
Marketing Evolution: Avoiding ROI that's DOA Means Moving to Mobile
At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities….
Fusion 360: Employees Integral to Social Media Marketing Mix
Are employees an untapped resource for companies that want to broaden their outreach and boost the trust factor? Yes, yes,…
Airpush Teams with Mobile App Security Specialists at Appthority
With Airpush having recently been honored as the “Best Mobile Ad Network” of 2012 at last month’s Mobile Excellence Awards,…