Go2mobi, a leading global demand side platform (DSP) for programmatic advertising, is expanding its integration with Google’s DoubleClick Ad Exchange (AdX).
According to a provided release, Go2mobi continually evaluates its self-serve mobile advertising platform and regularly adds and expands strategic partnerships with ad exchanges, 3rd party data providers, and other industry players to provide quality traffic at scale. In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.
The partnership has provided all of Go2mobi’s customers with access to AdX’s high-quality, high-performing display traffic from around the globe. With the expanded integration comes increased availability of native inventory, one of the hottest traffic types in mobile advertising. Due to its highly engaging format, mobile native ads are expected to see double digit growth for the foreseeable future.
“We are excited to broaden our partnership with the world’s largest ad exchange,” says Tom Desaulniers, president and co-founder of Go2mobi. “This improved integration expands the options available to our customers, making Go2mobi a one-stop shop for all the traffic they’re looking for.”
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