Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
MEDIA ANNOUNCEMENT: As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision,…
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Rethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement…
Online Trading Has Been Cleverly Marketed and Its Popularity is Increasing
It used to be that market trading was limited to a certain type of investor. For most people, the idea…
Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…
Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices
Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting…
Beyond Spots & Dots Rolls Out Programmatic Tactics
MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and…
The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known…
The Power of Incorporating Seasonality for Creatives
The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app…
First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…
New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data
Media Release: Appthority, the global leader in enterprise mobile threat protection, today released a new report that analyzed iOS apps…