The Mobile Marketing Association (MMA) is launching a one-day Leadership Forum series.
“An offshoot of our popular MMA Mobile Marketing Leadership Forum, formerly MMA NY Forum, these one-day events explore one mobile topic in-depth and take attendees on a guided journey where they will learn the latest technology innovation and showcase how executives are taking their marketing strategies to the next level,” according to the MMA.
The events are designed to accommodate more concentrated focus on and thorough knowledge of the latest trends, technologies, and successful case studies.
Attendees will also be able to participate in a variety of roundtable discussions during lunch with a guest facilitator, a signature experience of the one-day MMA Leadership Forums.
The first in the series — the “MMA Location Leadership Forum” — will be in New York City. It will take an in-depth look at location marketing trends and technologies, as well as how marketers can leverage this technology to make it the workhorse of their mobile strategy.
“Bringing together thought leaders and marketers who have successfully increased revenues and customer engagement through location marketing, attendees will discover how to better customize the user experience, the power of context and creative, as well as the latest technologies that can help push your brand message even further,” according to the MMA.
To register, click here.
