comScore announced this week that the Media Rating Council (MRC) has voted to grant accreditation to Media Metrix, comScore’s syndicated digital audience measurement service.
Media Metrix, which provides measures of publisher website audiences based on comScore’s Unified Digital Measurement methodology, is the first digital content audience measurement service accredited by the MRC.
“We are delighted to receive this validation of our commitment to transparency, disclosure and methodological rigor,” said Josh Chasin, comScore Chief Research Officer.
George W. Ivie, CEO and Executive Director of the MRC, shares in this enthusiasm.
“We applaud comScore on this groundbreaking achievement,” said Ivie. “The Media Metrix service employs methods that are new and different from those used in most traditional media audience measurement systems. After extensive review and much collaborative work done with comScore to validate all aspects of its methodology, we have concluded Media Metrix complies with MRC’s Minimum Standards for Media Rating Research, as well as all relevant IAB guidelines.”
