MMW learned Tuesday that Walgreens Balance Rewards members can now apply their loyalty account at checkout through Android Pay.
This ability, we’re told, furthers the convenience of earning and redeeming points and expanding the company’s portfolio of unified mobile payments solutions.
Monday’s formal announcement explains that this latest integration gives the more than 85 million active Balance Rewards members, many of whom use Android devices, another way to earn and use loyalty points in-store, and eliminates the need to separately scan or enter their Balance Rewards card.
“We’re continually looking at ways to enhance the customer experience through innovative and forward-thinking technologies,” said Abhi Dhar, Walgreens senior vice president and chief information officer. “We’re proud to have been the first retailer to integrate our loyalty program with the two leading mobile payment providers, and to give our customers another channel for greater access, choice and convenience with our loyalty program.”
