If Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track every movement that all of their customers make when using their mobile devices.
Even better than Superman’s x-ray vision, Verizon’s supercookies track every single move a user makes on their mobile device, and every encrypted website they visit, 24 hours a day, whether those users like it or not.
It seems however that the American public is just as strong as the Man of Steel because, after getting huge amounts of bad press and taking all sorts of heat (not heat vision) from consumer rights organizations, Verizon announced back in January that it would get to work creating a way that users could opt out of their Relevant Mobile Advertising (RMA) program and stop the supercookie in its tracks (and, more importantly, stop it from tracking).
Of course Verizon gave a perfectly reasonable explanation for using their all-powerful supercookie, one they posted on their FAQ page for their RMA program. By the way, it’s worth noting that the Unique identifier Header (UIDH) that that use can’t be “killed” simply by blocking cookies in your browser (Luthor would be proud.)
In either case, there are now 3 distinct ways to opt out Verizon’s RMA program, including calling 1-866-211-0874 or simply signing into your Verizon account or using the Verizon Mobile app.
Do it today, and send that supercookie back to the phantom zone of bad mobile ideas.
