MMW learned Wednesday that Big Viking Games — a leader in free-to-play social and mobile games with an emphasis on HTML5 technology — has completed a deal to acquire Gallop Labs.
Gallop Labs, if you’re not familiar, is a data science startup whose technology won the Facebook Mobile Innovation Award.
Big Viking Games has long had a relationship with Gallop Labs, whose other clients include The New York Times, Accuweather, and RBC Royal Bank.
Gallop’s insights allow clients to profitably grow their user bases by building audiences that optimize marketing spend and minimize user acquisition costs.
“We’re very excited to bring the talented Gallop team on board,” said Albert Lai, CEO of Big Viking Games. “Their proven track record of turning data into actionable audience insights will help us provide more engaging gameplay experiences for our existing players.”
