The opening line in a press release from Swrve says it all: The next evolution of mobile gaming is here.
Why? That reality can be attributed to Swrve’s Predictive Marketing for Games.
Available now, Swrve’s new Predictive Marketing for Games helps mobile gaming apps drive engagement and revenue by using predictive analytics, which builds out behavioral profiles and anticipates players’ action or inaction.
An initial campaign run by a mobile game publisher reduced churn by 11 percent, increased number of sessions by 18 percent and increased revenue by 50 percent for a targeted segment of players.
“With Swrve’s Predictive Marketing for Games, marketers can target groups of players with messages that reduce churn, increase engagement and improve monetization,” the statement notes.
Swrve CEO Christopher S. Dean says predictive marketing has proven to be a highly effective tool for mobile gaming customers, “leading to higher rates of player engagement, retention and conversion.”
“Predictive analytics are far superior to conventional analytics, which only look at people’s past behavior,” Dean concludes. “With Swrve’s Predictive Marketing for Games, mobile gaming companies are able to interact with players at the exact moment it’s necessary to engage.”
