MPA- The Association of Magazine Media has just launched Magazine Media 360, an industry measure that captures consumer demand for magazine content across platforms and formats including print/digital editions, websites, video, and five social media networks.
It is the first in any media industry to measure and communicate cross-platform consumer demand by brand, we’re told.
The first Magazine Media 360 Report finds that magazine media consumer demand increased 10% in the last year. The growth is attributed to a 98% rise in mobile web consumption.
Print/digital editions were up 2.1%.
The complete report is available at www.magazine.org.
Magazine Media 360 is issued monthly and covers 147 magazine brands from 30 companies, representing 95% of the “reader universe.” Data is also posted on its website (www.magazine.org).
To provide a more accurate view of “magazine media wantedness.” data is received from third-party providers: GfK MRI’s Survey of the American Consumer, Ipsos Affluent Survey USA, comScore, Nielsen Online and SocialFlow.
Magazine Media 360 is able to obtain multiple engagement points of content consumption behavior of consumers as they shift to new platforms, something traditional measurement methods fail to account for. This allows for a more complete look of the vitality of magazine media brands and their current and future business potential, and it finds that there is, in fact, a great success of many magazine brands on new platforms.
“Consumer demand is today’s media currency. With Magazine Media 360, we finally have a comprehensive accounting of consumer demand for our brands,” says Mary G. Berner, The Association of Magazine Media president and CEO.
