The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major…
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How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored…
Using Agility as an Excuse for Indecisiveness
The following is a guest contributed post from Alani Setalsingh, a Mobile Strategist and Business Analyst at Propelics. Agile is…
New Native Video Report Sheds Eye Opening Insight
This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report,…
Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users…
The Tappx Guide to Current and Emergent Mobile Ad Formats
The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people…
ironSource Expands Programmatic Marketplace
Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to…
Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…
Grupo Imagen Inks Exclusive Partnership with H Code Media
H Code Media, a leader in digital advertising for the US Hispanic market, just announced a new exclusive partnership with…
Nielsen Study Confirms Airport Advertising Effectiveness
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today…