Where is native advertising headed in this new year?
This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful, Triplelift, Turner Ignite, and Unruly.
In addition to a fantastic blog post summary, the IAB also dropped this eye-opening infographic, which is shared below for your review.
Check it out and buckle up for a busy year in the native ad space.
