Mark your calendars for September 9th. On that occasion, not only will Apple (presumably, at least) unveil its next-gen iPhone, the company will also take the wraps off of its new Apple TV.
If you’ve lost track of how long it’s been since the last Apple TV hardware update, try March of 2012.
On Thursday, Piper Jaffray’s Gene Munster dished on the matter with investors saying that he, too, believes it’s now likely Apple will refresh its set-top box next month.
“Munster said there is just a 50 percent chance that Apple will launch its live streaming video offering in the September event,” writes Mark Meadows of Benzinga. “But, when it does, that video offering will likely include the major network channels alongside certain cable offerings like ESPN, AMC, TNT and TBS. This would put Apple in direct competition with DISH Network Corp’s Sling, which launched earlier this year.”
It is believed that Apple will also introduce a new Apple TV App Store at the same time.
